How to Motivate People to Buy

If the purpose of JV marketing is to build your business, then you want to be ready for those new customers with effective advertising strategies that motivate them to buy. There is a psychology involved with purchasing that continues to be studies and refined, but a number of basic principles have been established that can help you increase your bottom line.

Consider these motivational factors to see which ones you can incorporate into your JV marketing strategy.

A Need

The most basic motivational factor in making purchases is a basic, fundamental need. We need to eat, so we head to the grocery store. We need to get to and from work, so we spend a few hours at a car lot.

When it comes to filling a basic need, most customers shop around for the product that offers them the best value. In these cases, showing how your product blows away the competition may be a good purchase motivator for your customers.

A Perceived Need

Some needs are real and some are all in the head. You may decide you “need” a new printer because your current one runs a little slow. You may decide you “need” a closet organizer because your possessions are jumbled up inside. These perceived needs to not fulfill a basic requirement of survival, but they can make life easier and more convenient. In some cases, you need to showcase the perceived need first, so your customer realizes how much easier his life will be with your product.

A Desire

We all have them: the desire to show up for work in the hottest car or enjoy a home entertainment system that lacks for nothing. Sometimes our desires get in the way of our needs, so we choose the items we want over the products we must have. To cash in on desire purchases, JV marketers must work to evoke a mood or emotion that inspires the customer to go through with the purchase.

Human Psyche

Within these three basic categories, there are fundamental psychological factors that motivate nearly all human decisions. These include:

• A need for more time, through convenience items

• A need for more money, through economically priced items

• A need for knowledge or self-improvement, which can be met through a variety of sources

• A need for love and sex, through products to rekindle your relationships or make you feel more attractive

• A need for security, which can encompass many aspects of the retail market

• A need for comfort, which is filled through a variety of home and entertainment items

Humans also have a need to perpetuate youth, as we have seen through product lines designed to make you look and feel younger from the inside out.

If you can tune into these basic needs, you can find the most effective ways to market your own goods and services, thus making the most of your JV marketing partnerships. When you begin to understand what makes people tick and what motivates them to buy, your advertising will become much more effective and your business will grow.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

3 Advertising Design Fundamentals for Joint Venture Marketers

You might have thought that securing a JV partnership with a bigger, more established company was all you needed to effectively build your business. However, the partnership is just the beginning. Once you have a company (or two or three) to work with, you need to develop an advertising strategy that will attract all those new customers to your business. These design strategies will start you on an advertising campaign that is sure to build your business.

Use of Color

The colors you choose for your JV ad campaign will evoke moods and emotions that will either inspire customers or turn them off completely. Here are a few of the basic colors and the reactions they tend to evoke:

• Red - Red is the color of passion, energy and power. This hue is a good choice to stimulate people to buy your product or service. Various shades of red can perform different functions, with lighter tints stimulating passion and darker hues evoking power and energy.

• Yellow - Bright and sunny, yellow is a good choice for products that make us feel warm and fuzzy, such as children’s items or leisure accessories. Keep your shade bright and fresh, even if you lighten the tint a bit. Yellow that becomes dull symbolizes dirt and decay, which are not the feelings that will get people to tune into your business.

• Blue – Blue is often a symbol of tranquility, but it can also stand for trust, reliability and wisdom. This is a good color if you want to build confidence in your company and the perfect choice for promoting cleanliness and precision.

• Green - The color of nature, green is often used to advertise products that are safe or friendly to the environment. Stick with shades like olive green, which signifies peace, or aqua green, a color of emotional healing.

Logo Design

In addition to the color of your advertisement, it is helpful to create a JV logo that will help customers recognize your company and your JV partner. Your logo can be used on all your promotional material, becoming a sort of corporate branding that builds your name recognition among the general public. Make your logo unique, yet something that customers will easily associate with your business.

Consistent Graphics

The appeal of your advertising will be in how professional it is conveyed. You can do much to kick your ads up a notch by proofing them for consistent fonts and colors. The theme of your ad should also be unified into a single purpose, whether it is to inform your customers about your product, create a need for the item, or sell your goods by evoking a certain mood.

The right advertising will make those JV efforts cash in big time, so don’t rush the process. Choose ads with the color, logo and graphics that exude professionalism and confidence in your business. You might be surprised at how many customers notice you because of your JV marketing but take the time to look further because of the quality of your advertising.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

The Psychology Behind Consumer Decision Making

When you begin the JV marketing process, you want to know that your efforts will be successful. To ensure you get the biggest bang from your marketing buck, it is important to understand the decision making process that goes into nearly every purchase made.

Many psychologists and marketing gurus have spent countless hours researching and studying the reasons that consumers move from thinking about a purchase to actually taking out their wallets and putting money down. This article will give you a brief view of the decision making process to help you find the most effective methods for inspiring your potential customers to buy.

Recognizing a Need

Before customers spend their hard earned dollars, they have to see a need. This need can be known to the individual, or one that you can make known to them by showing them how a particular aspect of their lives can be easier or more convenient because of your product or service.

To make the need known, you need to think of your commodity from the customer’s point of view. Demonstrate both the problem and the solution you offer to make your product as compelling as possible.

Information and Alternatives

Many customers, once they recognize the need, will next undertake an extensive information gathering process to weigh their alternatives and choose the best solution for their needs. The amount of time that goes into the information gathering is often directly related to the value of the product. More expensive or complex products and services will usually merit a more involved research time. In the case of smaller products or a more urgent need, the customer may bypass this step in the decision-making process completely in favor of obtaining a solution to their need as quickly as possible.

The Purchase

Once the information has been perused and the alternatives thoroughly weighed, the purchase process will ensue. This step may or may not be in the accompaniment of a negotiation strategy, depending on the value of the item and whether it is customary to bargain for a better deal.

You can call a customer to action by carefully working through the previous steps with them and motivating them to make a purchase decision. Make the buying process as easy as possible, so your customer can get the item he wants without additional hassle or frustration.

The Post-Evaluation

If your customer has thoroughly gone through all of the steps above and has successfully met his need with your product, the post-evaluation process should go very smoothly. It is important to reiterate to your customer the benefits of your commodity at the time of purchase to lessen his feelings of doubt after the fact. This will continue to encourage your customer that he made a good purchase decision and make him more likely to buy from you again when another need arises.

JV marketing successfully brings customers to your business, but without the knowledge of how the purchase process works, your efforts may fall flat. By understanding how consumers make their decisions, you are more likely to close the initial sale and enjoy additional business from that customer in the future.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

Where are you focusing your time?

Life Optimizer Series

Where are you focusing your time?

Are your current actions bringing you closer to or further from your major objectives in your life, family or business?

This short optimization video challenges your to write down everything you do for the next 7 days to see exactly where your time is going.

I think you’ll be amazed at where your time is spent compared to where you “think” it’s spent.

To your success,

Christian

The Anatomy of an Effective Backlink

A backlink is a common tool used in JV marketing, which allows you to link your website with another to boost your Internet traffic. There are a number of benefits to backlinks, but the advantages are directly impacted by just how effective your backlink use becomes.

This article will provide the basics of backlinks to help you use this tool in your JV marketing strategy as successfully as possible.

Benefits of Backlinks

There are many good reasons to use effective backlink strategies in your JV marketing approach, including:

• Building traffic to your website

• Improving your search engine ranking

• Improving your standing on PageRank

• Establishing yourself as an “expert” in your industry

• The risk and cost of backlinking is minimal, especially in JV partnerships

There is no doubt that backlinks are an inexpensive, effective way to bring more traffic to your website. However, the amount of the benefit you enjoy from your backlinks will be directly affected by your ability to use them wisely. We have a few tips for you to consider when posting backlinks on your JV partners’ websites.

Relationship

It’s all about the relationship in backlinking, and the closer you and your JV partner are related, the more value you will get from your backlink. Choose a JV partner that is in a very similar industry, but not so similar that you are competing for customers. For example, a wedding planner might backlink to websites of florists or bakers, or a mechanic might backlink to car dealerships or auto supply shops.

Information

Backlinks are noticed more when there is content to peruse. This is why posting articles to article directories is such an effective way to use the backlinking tool. However, you can also use this concept with JV marketing by providing content along with a link to your website on other business sites.

For example, the wedding planner might write a post about coordinating the wedding flowers for the service and reception at the florist’s blog, along with a backlink to her own business.

Quality, not Quantity

Certainly, quantity is important when it comes to backlinks, but quality is even more likely to get noticed. Posts and articles used to backlink to your website should be well-written and interesting. They should also contain good keywords that make them easy to find on the search engines. The better your content, the more people will take time to read it and maybe click on your website at the end.

Comments

Commenting on other blogs is an excellent way to increase your backlink power, especially if you are working with your JV partner to this purpose. However, the best traffic is received when you are listed as one of the top commentators on a particular blog. You can enjoy increased traffic, as well as better rankings in this top spot.

The biggest advantage to incorporating backlinks into your JV partnerships is that you can enjoy the benefits of backlinking without paying for any of the links you get directly. Instead, you and your JV partners agree to provide backlinks for one another through your company websites, blogs and social networking websites. When the cost of backlinking is minimal to no cost, all the profits you receive through increased traffic and customers is icing on the cake.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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