While a collaboration marketing strategy may not be ideal for every business, there are several benefits to consider. It is a mechanism with which to build strong relationships with both customers and business.
Relationships have always been a cornerstone of effective marketing, and collaboration marketing is a way to foster trust and build strong alliances. The [...]
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Developing a strategic marketing plan is important to raise awareness for your business. If consumers don’t know about your fabulous product, it is very difficult for them to buy it! The art of successful marketing is largely about letting the public know how to find you.
For online business, there are a variety of creative [...]
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The age old adage pertaining to “word of mouth†advertising still holds true: make a customer happy, and he will tell one other person; make the customer unhappy, and he will tell 20 others. However, with the power of the internet, this impact has grown exponentially, as “word of mouth†published in blogs, websites, [...]
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The incredible popularity of social networking sites, such as FaceBook, MySpace, and Yelp, demonstrate that individuals are collectively looking for ways to connect with each other. Yelp, a popular social networking recommendation site, is based solely upon individuals sharing their own opinions, experiences, and insights regarding local businesses and activities.
Businesses are social too.
And businesses [...]
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Utilizing collaboration marketing, IBM and Genesys Telecommunications Laboratories have entered into a joint venture to penetrate into China’s call center market. Although IBM and Genesys have been working together for many years, this is the first time they will engage in a joint venture to market call center technology in China.
Capitalization on each partner’s [...]
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As 2007 winds down, IT executives are looking to take their businesses to the next level in 2008 with collaboration. Despite the threats of recession and mortgage crisis that are hurting the overall economy, IT executives remain confident in pursuing 2008 growth.
Research demonstrates collaboration reigns as a top 2008 priority
According to a Ziff Davis [...]
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According to research conducted by Best Practices, a pharmaceutical research firm, collaboration marketing is a critical factor in the successful launch of pharmaceutical products. Thus, the power of collaboration marketing is once again demonstrated across diverse industries.
Collaboration marketing closely tied with successful launches
On average, pharmaceutical companies begin their collaboration marketing efforts for a product [...]
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The power of collaboration marketing continues to certainly gain steam. Recently, Microsoft and CAE announced their marketing collaboration strategy, specifically targeted towards the audience of defense, homeland security, and public safety.
This is a powerful synergistic relationship that will let both brands capitalize on the resources and reputation of its partner. Microsoft, as we [...]
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The manufacturing giants once kept the innovation in marketing minimal, viewing any partnerships as a potential conflict of interests. With an industry market of competitiveness and secrecy, collaboration was a faux pas word that was not utilized during strategy meetings. However, without collaboration marketing, one company can only accomplish so much.
The analogy is [...]
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Your business has achieved great success, with significant growth since its first inception. With a loyal client base and great PR outreach, you enjoy both repeat and new business.
Why are your revenues no longer growing? For all business owners, the earnings plateau of the original business model is inevitable. Every business experiences [...]
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