If your business is looking to attract new clients through joint venture partnerships, identifying businesses that have significant market share in a specific region is an excellent way to tap new markets that otherwise are impenetrable. Leveraging partners in hot markets whether that it’s a city, state, or country is the fastest way to reach communities of potential new clients.

Developing a regional or locally focused strategy for joint venture marketing partnerships will generally mean working with smaller businesses versus large national or international corporations which require specific techniques to make successful. Small business owners may be less inclined to risk hurting their existing client base by introducing a partner’s products or services but due to their specific market intelligence and the close relationships with your target customers, once a partnership is crafted new business should close quickly.

Finding Regional Partners

If your company has made the decision to attempt to attract new clients with regional joint venture marketing partners than it’s important to create a database of potential partners. There are several sources that can be used including online and offline methods. A few of the best locations to find information about what companies exist in the markets you are seeking are:

Yelp - There is loads of business listed in Yelp. Search for the types of companies that are perfect fits for your business based on the industry and then by city for the regions that you are pursuing. Make sure and review the ratings and comments about the business.

Trades Shows – Finding regional partners by attending industry trade shows is an excellent way to not only find which small business exist in the space, but it’s also a great opportunity to meet and discuss potential partnerships with business development professionals that often attend trade shows for companies. Reviewing trade show websites and looking through the list of attending businesses can also help you identify which regional businesses are out there.

Outsource Business Development - Hire a local person to assist with the legwork of finding the right potential partners. By working with a person that resides in the location that you want to take your business into is an excellent way to tap local knowledge and get personal introductions and referrals to likely candidates.

Benefits for Small Business Partners

Make sure that you have fully thought out what the benefits are that a partnership with your business grants to a small business partner. Small businesses are likely to be extremely cost conscious concerning exploring a potential new partnership. Most small businesses will not have a person that is dedicated entirely to creating partnerships with other business and so you’ll be taking time away from a sales person or executive management right away when discussing a partnership strategy. Due to this fact it is vital that you have a carrot to offer to small business owners so they can see how a new relationship will generate revenue quickly. Partnerships not able to attack “low hanging fruit” which result in immediate ROI for a small business will be less likely to succeed or turn into a long lasting relationship.

Including marketing support resources will help a small business owner look favorably on your idea of developing a business relationship. While it is essential that you attract new clients for your own business, a partner will often be looking for opportunities to attract new business for themselves as well. That is of course unless the revenue share involved in the partnership is so good that it does not matter, however most small businesses will want to grow there number of clients as well. Marketing support can be as limited as just providing the basic marketing collateral already printed and prepared to be handed out to existing clients.

Finding the right local partners is a great way to build a roster of new clients in a specific region, but make sure that your small business partners are well taken care of and can see an ROI in a short time frame. If you can deliver to a small business partner it can be your greatest ally in a new market, however failing to be conscious of their specific interests and resources can see a partnership deteriorate before getting off the ground.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

joint venture marketing

I get questions every day about joint venture marketing and partnership deals and how to navigate the often times uncertain playing field.  So if the subject of joint venture marketing has you confused, annoyed, perplexed, or simply lost as to the best way to get started and profit from partnership deal, you’re not alone.

As a thank you to you, I want to answer any question that you can possibly think about that is related to joint venture marketing or doing partnership deals.

Why am I doing this? Because I know getting started with your first deal, gaining momentum, getting all the pieces together before proposing a deal can be overwhelming and uncertain. You know what they say, “You only get one time to make an impression” (positive or negative) well, this is very true when proposing a deal to a potential partner.

You reap the benefits of co-creation…

Keep reading because in the true spirit of partnership deals, you’ll not only get your question answered, but I’ll give you the answers to dozens of other questions that I get from other people on my list. This is a true partnership optimization technique. To make a partnership deal beneficial to all parties involved and create a win-win for each partner, you must “give-to-get”. By contributing, you’ll get the added benefit of dozens of other peoples perspective and answers to questions you wouldn’t have thought of on your own.

=====> Click here to get your question answered (and the questions of dozens of others)

I’m not asking for anything in return for answering your question. I’m not going to try to upsell you into any type of program or product. This is 100% gratis to you! This is simply my way of saying thank you for staying on my list, opening my e-mails, and taking the time to understand and realize the powerful, underutilized profit potential of doing joint venture partnership deals.

Simply click on the link below, and type in your question. I’ll either answer your question and email back to you or I’ll setup a webinar we’re I’ll answer the live for you. I’ll answer any question you have related to joint venture marketing and doing partnership deals.

I know it’s the middle of the holiday season, so I’ll answer your questions next week, after New Years.

Here are some ideas or suggestions of things that you might want to ask me.

1. Where do I start?
2. How do I propose a deal?
3. What should I offer?
4. What’s the best way for a beginner to get their first deal?
5. How much should I charge?
6. I’m new to deal making with no experience so how do I gain a partners trust?
7. How do I get new clients starting within the next 24 hours?
8. I don’t have a product or service, can I still make money as a deal maker?
9. How do I find a good, ethical partner that won’t rip me off?
10. How do I track the money when I do a deal?
11. How can I use the Internet to find people and companies looking to partner with?

=====> Click here to get your question answered (and the questions of dozens of others)

To mutually beneficial deal making,

Christian

joint venture marketing

joint venture marketing

joint venture marketing

Business is all about developing relationships and forming partnerships to get your business off the ground. A poorly planned joint venture is destined to fail from the very start. One way to ensure this doesn’t happen is to create a joint venture agreement that is aligned with the goals of your JV.

Reciprocal

Reciprocity is very simple. If you’re good to your partner and create revenue for them, they’ll want to reciprocate. The referral mechanism for a reciprocal agreement could be as easy as displaying your partner’s business cards or adding its logo to your marketing materials. You are basically saying you give your partner’s company your stamp of approval. Think about how your pediatrician can recommend a good nutritionist for your kids, or how many Wal-Mart locations have a McDonald’s inside the store; this is reciprocity at work.

In mid-July, American Airlines, British Airways and Iberia were finally able to announce their joint venture. The European Commission had approved their partnership which allowed them to expand their code sharing. The companies were able to sell their partners’ flights under their own name and flight number. This venture gives American Airlines more cities to sell flights to and from Europe.  British Airways and Iberia would be able to use American Airlines extensive network in Canada, Mexico, the United States and South America. This is an example of a multi-national company successfully designing a reciprocal relationship that should fit the needs of both organizations. However, small local companies can do the same.

Profit Sharing

Profit sharing also means risk sharing. When you decide to choose a profit sharing joint venture, you’re also agreeing to share half the risk and half the potential losses. To avoid confusion the contract must clearly state that both companies are equal partners. All profits, risks and loses are shared equally between you and your joint venture partners.

Delta Airlines and Air France/KLM put together a $12 million per year profit-sharing venture which would allow the companies to become a single carrier on North Atlantic routes. This offer also extends to a previous venture between Northwest and KLM which has been in place since 1997. This is the most advanced model of successful international of airline cooperation. The benefit to customers and the businesses are paramount. Where can you form a joint venture marketing agreement with a local partner that will answer the needs of your customers?

The Best of Both Worlds

Recently SkyWest and Virgin Blue Group signed a 10-year joint venture agreement which will provide Australia with up to 18 Virgin Blue-branded aircraft. This venture makes it possible for SkyWest and Virgin Blue to operate at a number of existing and new destinations in Australia.

If both reciprocal and profit-sharing agreements seem like a good option for your business, you’re in luck because a joint venture marketing agreement is completely customizable. All you have to do is put what you want in writing to be presented to your potential partner at negotiations. You may have to make some compromises, but that’s the case in most business partnerships.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

joint venture marketing

You may have heard about the popularity of joint ventures today and how business owners are using them to build a targeted market base and increase profits. However, you aren’t completely sure whether your own business is ready to undertake this kind of partnership.

If you are feeling a tad apprehensive about the idea, consider these factors to determine whether it’s time for you to take the next step in your marketing efforts.

What is Your Strategy?

Before you set out to find a JV partner, consider your own business strategy. While joint ventures can fit the bill for many business owners, they aren’t the right fit for everyone.

When you take the time to define your own business goals, you can see whether a joint venture is an appropriate strategy. It also helps to know your goals beforehand to ensure you and your JV partner are on the same page in terms of what’s best for both businesses.

What can You Bring to the Table?

Evaluate the strengths and weaknesses of your own company. Any potential partner will want to know how your business will benefit theirs in the partnership you form.

Know what you have to offer before approaching any prospective partners. By defining your own business needs, you’re better prepared to approach potential partners.

Where is Your Customer Service?

When you implement a joint venture, the idea is to grow your customer base quickly. Make sure your staff is prepared to handle an increased customer flow before you set out. Service training and adequate resources to care for more customers should be in place prior to a marketing blitz; otherwise, you may only succeed in frustrating new customers who will never set foot in your business again.

Are You Ready to Sign?

Before you begin a partnership with another company, it’s important to familiarize yourself with the legal aspects of this type of business alliance. No joint venture should ever be considered “official” until a contract is drawn up and both partners have signed on the bottom-line.

Before you begin searching out prospective partners, educate yourself about the common legal issues facing joint ventures so you’re ready to address them as soon as you locate another business interested in partnering with you.

Joint ventures can be an excellent marketing tool that will give you plenty of bang for your advertising buck. They’ll allow you to team up with other businesses for the purpose of increasing your targeted customer base and bottom line. However, a little preparation goes a long way in ensuring you are fully prepared to embark on a new partnership and manage all of the benefits and possible issues that might accompany your agreement.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

When you enter into a professional partnership with another company, it’s important to make sure that business is the type of entity you can trust and work with effectively. Joint ventures are the ultimate business relationship, uniting two or more companies for the purpose of marketing, increasing a targeted customer base and building profits.

If you want your joint venture to be successful, you must thoroughly evaluate your potential partner before entering into a professional relationship with them.

What is Due Diligence?

Due diligence is a process that is used to thoroughly research a business you’re considering for a joint venture. It may involve a number of steps, including legal obligations, research and investigations into a company.

It’s typically used by venture capitalists considering an investment into a startup company. However, it is also an essential process for anyone who is considering a partnership with another individual or business and wants to ensure that union is a success.

What is Included?

When you begin the due diligence process with a potential JV partner, there are a number of documents to research:

• Corporate records
• Financial information
• Background checks of business and owner
• Contingent liabilities
• Business plan
• Sales and marketing records

While this is a fairly comprehensive list, it is by no means exhaustive. For example, if your purpose is to ride the coattails of a larger, more established business; take some time reading online reviews of the company, its service, and the products it provides. The last thing you want to do is enter into a partnership with a company that has a poor reputation with the general public.

In addition to reviewing a company’s business plan; find out what the company expects from the joint venture you’re looking to start. Ask potential partners what their intentions are for the joint venture to ensure you’re both on the same page with the terms and benefits. Find out what types of marketing strategies the company has used in the past and which advertising tools they are most comfortable with to compare with your own advertising strategies.

It’s important to note that in the case of venture capitalists, the large majority of potential relationships that are investigated do not make it to the final contract signing. Issues may arise through the due diligence process that give pause to those ready to invest their money into other businesses. The same might be true for joint ventures that are properly vetted, but this should provide peace of mind in knowing the companies that do pass muster would be more likely to provide a mutually beneficial partnership.

Using due diligence to properly research potential JV partners is an important step in any successful arrangement. Keep in mind that your joint venture may be designed to go on for some time and involve a multitude of marketing strategies and shared financial arrangements. When you take the time to thoroughly investigate a company before agreeing to a professional relationship, you are less likely to face unpleasant surprises throughout your partnership.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

A joint venture is an excellent way to escalate profits with little upfront cost as long as the joint venture agreement you create is a beneficial one. Unfortunately, too many joint ventures begin without adequate thought or preparation, leaving them floundering dismally in no time at all.

To help you and your JV partner set yourselves up for success, we have five questions to discuss before anyone signs on the bottom line.

Who is Your Partner?

You may think you know a potential partner well enough, but until you have performed a thorough background check, you should avoid any sort of formal agreement. Find out if your potential partner has any type of criminal record, individually or in his business dealings.

While most business owners are on the up-and-up, those who are not just might be looking for a joint venture to legitimize their own company.

Who is Your Customer Base?

Joint ventures are most successful between businesses that offer related products that are not in direct competition with one another. This ensures you are catering to a similar target audience and that the advertising dollars you put into the joint venture benefit both partners equally.

Take the time to fully analyze the customer base of both businesses. You want to know that the target audience is similar enough for the venture to be successful.

What are Your Goals?

Joint ventures may come with different goals each partner is hoping to achieve. This could make it difficult to define success in the relationship. Ask a potential partner what he wants most out of his business, and what he plans to do to achieve it. Make a list of what each of you hope to get out of the joint venture. Look for similar goals up front before launching into an agreement.

What are the Rules?

Nobody likes to talk about rules; they squash creativity and limit the scope of the endeavor. However, rules are absolutely necessary in a joint venture to ensure the interests of both parties are adequately protected.

The rules to which you agree for your joint venture should be clearly spelled out in a written contract. If you aren’t sure what the rules should be, talk to an attorney that specializes in the specifics of a JV.

How Long Will it Last?

Some joint ventures are open-ended, while others have a set date to disband. Even if you don’t want to put an end date, it’s a good idea to set a date when you will review your partnership and determine whether it should continue at that time. By creating a definite time frame, you avoid a problem with one partner wanting out while the other is still benefiting from the agreement.

Joint ventures are highly successful methods for growing businesses, as long as they are used with the best interests of both companies in mind. By taking time to establish the parameters of your agreement up front, there will be fewer misunderstandings and a greater likelihood of success.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

You may think that the hard part is over when you have completed the research and found potential JV partners that can offer the greatest benefit to your business. However, that’s just the beginning. Once you have a list of bigger and better joint venture partners, it’s time to woo them into your corner and get them to say yes to your business proposition.

We have tips to help you hook the big companies and get them to go along with your potential JV partnership.

Know Your Potential Partner

Getting a JV prospect to say yes begins by taking the time to get to know the business so you can approach them on common ground. Look further than merely the benefits you stand to receive from the potential partnership. Consider also the advantages your prospective partner might reap from working with you. Get a good feel for the demographics of their customer base and how well it matches up to your own. Know their product and their reputation so you can wow them with your knowledge of their business from the very first contact you have with them.

Get Personal

Canned email or even snail mail propositions to JV partners do not typically work, primarily because they are too easy to ignore. Forget the written correspondence and instead, pick up the phone and call a prospective partner. You can use the personal phone call as a follow up to a personalized email if you prefer, but direct contact between you and your JV prospect is a must if you want another business to sit up and take notice of your company. The more time you take to craft a professional, thorough agreement with a prospective partner, the more likely your prospect will sit up and take notice of you.

Show the Benefits

Sure, the primary reason for a JV partnership is to grow your own business, but you’ll be more likely to gain a partner if you show what you can do for them. You might be thinking that you don’t have anything to offer a larger, more established business, but think again. You can always offer up a share of your profits and perhaps a relatively large share, if you are a very new business with few assets under your belt at this point. Don’t despair over the idea of giving a significant amount of you money to a JV partner; you will more than make up the difference with a larger customer base and increased sales.

Landing the big businesses for your JV partnership isn’t difficult, but it does require a bit of marketing savvy to ensure it is successful. Spend the time researching and putting in the necessary footwork at the beginning to find the best partners and craft a professional, beneficial agreement that your prospect will be sure to notice. With these tips in mind, you will be more likely to sniff out and attract the best businesses to effectively build your customer base, sales and bottom line.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

joint venture marketing

Investing in a joint venture marketing partnership is a great way to build the trust of customers and increase your bottom-line overall. However, before you can nurture a relationship with customers, you must first build trust and confidence with your potential JV partners. This article will cover some of the best ways to build trust among the members of a JV partnership.

Building Trust in the Value of Your Business

If you are just beginning the process of establishing JV partnerships, you will need to start by demonstrating your authenticity and credibility to other companies. This can be done in a number of ways:

• Show customer testimonials that attest to the value, quality and honesty of your business.

• Obtain positive press coverage about your company and the products or services you offer.

• Show endorsements for your company that have come from other respected individuals in your field.

Even if you successfully demonstrate the legitimacy of your business, you may have to resort to offering a large amount of benefits to another company at first to offset the risk they are undertaking. This may include providing a significant portion of your profits in return for the advertising and endorsement you receive from your JV partners.

Building Trust between Partners

Once you have found potential joint venture partners who are interested in working with you, it’s important to build and maintain a professional and trusting relationship between partners. The techniques for nurturing your JV partnerships are the same used in building any type of professional relationship and include:

• Keeping your word, which means never making promises you aren’t sure you can keep

• Always telling the truth to partners, even if it isn’t something they want to hear

• Maintaining an air of confidentiality between you and your JV partners

• Keeping open lines of communication, so your partners never worry that you’re hiding something from them

• Always returning calls and emails promptly, so your partners know you are available and accessible to them

• Never talking about another company behind the back of the business owner, particularly when the information is negative or confidential in nature

By performing in a professional manner consistently, your prospective and current JV partners will come to know you as a business owner with integrity and honesty. The longer they work with you on this level, the easier it will be to trust you in all the business dealings the two of you are involved in.

A JV partnership is about much more than making a buck; it is about building professional relationships that will stand up against time. When your JV partners trust you, your business and your motives, you’re doing more than nurturing that particular relationship, you are establishing yourself and your company as one that others will be willing to work with thanks to your integrity, honesty and professionalism. A trustworthy business is one that is worth its weight in gold, and one that will continue to thrive in all sorts of economic climates.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free joint venture marketing Wealth Report.

joint venture marketing

joint venture marketing

joint venture marketing

If you have ever tried to win over a JV marketing partner, you know this process is easier said than done. Many business owners get discouraged when companies turn down their offer for a joint venture partnership. The good news is that “no” doesn’t have to mean “no” in all cases. This article will provide tips from turning an initial “no” from a prospect into a “yes” and a profitable partnership for both businesses.

Stand Out from the Crowd

The first step in getting a “yes” is to get noticed right from your first contact with the company. However, standing out from the crowd is not easy if you’re pursuing a large established business that gets many JV offers every month.

A good first step is to approach the company with something you can do for them, whether it’s to write a blog, design a web page or complete another task the business would find helpful. In a business atmosphere consumed with “me-ism,” asking what you can do to help is a good way to get noticed.

Build a Relationship

By working with a company in the manner listed above, you are also embarking on a relationship with that business. Since one good deed usually deserves another, a business that has received your favor is more likely to look favorably on you. Building a relationship with others in your industry allows you to effectively network within your niche to find assistance with your needs. This includes forming JV partnerships with bigger, more established companies that are acquainted with you and your business.

Be Prepared to Give

When you are a new business, few companies will give you the time of day unless you promise a lot in return. It may appear that you are giving away the farm just to get your name on a well established website, but the initial outlay of energy and profits will be worth the long-term results. Once you’ve effectively built up your customer base, you can back off on your JV partnership, enjoying a larger amount of business thanks to the new customers your partner helped you attract.

Follow Up

Follow-up is often an art that gets lost in the busy business world we work in today. However, persistence is still the one virtue most likely to pay off when you are trying to work out a JV deal with another company. While you don’t want to pester another business owner to distraction, a few well-placed phone calls or emails can go a long way in keeping your name at the forefront of CEO’s mind.

Upsell when Necessary

If you feel you are getting close to nailing down a particularly attractive JV prospect, don’t be afraid to upsell a bit if you think a little extra push will close the deal once and for all. This means keeping a small arsenal of enticements beyond your initial offer so you are prepared to give a little extra when warranted.

JV partnerships aren’t always easy to land, but they are far from impossible. Even the initial “no” can become a “yes” with some effective coaxing. With these tips in hand, you will be ready to approach any joint venture prospect with professionalism and confidence.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free joint venture marketing Wealth Report.

joint venture marketing

To make money online many people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful, you don’t just jump right in unprepared.

The same applies to the Internet marketing industry even though there are unsavory people out there who’d have you believe it’s a “Walk in the Park” and requires no more than the belief that you can just do it.

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And I’ll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, “what comes first the chicken or the egg”? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion – I have no clue and I don’t think many of us do either.

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But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you’ve researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I’m concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I’m not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join – but sidestep Passion and you reduce your chances for success dramatically.

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It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won’t attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won’t stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don’t find it move on,
You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I’ll start that business – does not sound like a decision based on anything near Passion. And remember when you hear that an Internet “guru” does that, don’t be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it’s your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing but if you don’t first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.

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If you want to make money online,
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