Your happiness through reduction

Why Your Joint Venture Should Join Google Buzz

A sound joint venture marketing strategy includes an entry into social media. Millions upon millions of people sign on to social websites every day. Are they going to find you? At the very least, you should have a strategy and presence on the most popular social websites like Facebook, Twitter, and YouTube. However, Google has entered the social media arena with their new “Buzz” social platform. Here is why you should get on board as well.

Create a Google Account

Your JV business should have a Google email account. Even if it uses a domain email (i.e.: info@yourbusinessname.com), you can set up a free account on Google’s Gmail system. Ideally, you would want something like “yourcompanyname@gmail.com”. That email account can then be used as your Buzz account.

Start Following People and Businesses

Right now in its early stages, Google Buzz is much like Facebook was when it started. It focused mainly on people and individual networking. However, Facebook has expanded to become a networking hub for businesses. A business can set up a “fan” account and collect followers just like an individual.

Google Buzz is already growing in popularity, and businesses are taking advantage of the additional social networking opportunities from a reliable host. Start building your Buzz network. Those you follow get notification and can follow you back. Thus, the more you follow, the more likely you’ll get a following in return.

Post Creative Content

A status update once in a while will not build a loyal following. However, using the tools available at Google Buzz, you can promote your JV in creative ways. Write blog articles. Take colorful product photos. Produce high-quality video content. All these can be seen or viewed easily in your status updates.

Get Recommended

The nice thing about Google Buzz is that it uses the same technology Google uses for its Adwords links. Google Buzz takes a look at the content that gets the most attention and brings it to your attention first. You can get the most relevant updates from your contacts and vice-versa.

Also, Google Buzz looks at the type of content you post and read. It will make recommendations to you based on your usage. This is also good news for your JV business. The more your JV Google Buzz accounts gets noticed, the more likely it will be recommended to others, and your network can grow without you lifting a finger.

Social Media SEO

Google now is using Google Buzz updates in their search results. The items you post to your Google Buzz account can affect your SEO. Use it wisely. Post keyword-rich status updates and blog posts. Use keywords for your photos and videos. The more relevant your Google Buzz posts are, the more likely it will get noticed in search results.

It was inevitable that Google would enter the social website market. Make good use of your social media sites, and include Google Buzz in your mix. It could improve your JV SEO and overall Internet presence.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

How the Dog Whisperer Can Help Your Joint Venture Relationship

Forming a joint venture can be wildly successful, and it can also become a headache. Joint venture partners come in all shapes and sizes. And though most entrepreneurs and business owners are professional in their conduct, many are still difficult to deal with, and personality conflicts can arise. So what can you do to help assure a sound relationship with your JV partner?

Take heed of advice from Cesar Millan, also known as the “Dog Whisperer”. Cesar has become the leading expert in dog psychology and dog rehabilitation. Although his strategies are aimed at canine “pack” instincts, his psychology can work well for joint venture partners as well. Here are some examples:

Calm-Assertive Energy

Cesar advocates that all dog owners display calm-assertive energy. An owner should show a dog that he or she is the pack leader using compassionate and calm methods. Yelling, nervousness, and anxiety are not good qualities of a good calm-assertive leader.

This tip doesn’t mean you have to set yourself apart from your JV partner as the “pack leader”.  Nor does it mean one of you must become the “calm-submissive” type that will obey the commands of the leader.

How this can benefit you and your JV partner is that you both display assertive behavior without becoming emotional. Energy is calm, and both are in control of all communications and tasks.

Set Rules, Boundaries, and Limitations

Cesar teaches that dogs must have rules, boundaries, and limitations to know how to respond to different situations. Your JV is just the same. Both you and your JV partner must set rules, boundaries, and limitations so you both are clear on your roles and responsibilities.

For instance, can you contact your JV partner any time of day? Do you have permission to access your JV partner’s facilities? And likewise, does your JV partner have permission to utilize your equipment? All this and more need to be pre-determined before the JV goes into effect. Your rules, boundaries, and limitations will help you and your JV partner know exactly what to expect from each other.

Clarify “Issues”

An unstable dog is unclear about its role. This causes anxiety, aggression and fear. Cesar Millan teaches that a dog must trust his owner to be a pack leader and know its role in the pack.

Likewise, you and your JV partner must know your roles. Who will perform the marketing? Who will keep the books? Who’s in charge of production? Clarify all these types of issues and you will have a more successful JV “pack”.

Achieve Balance

Ultimately, you want to achieve balance with your JV. Much like Cesar advocates for dog owners, balance creates a harmonic, productive, and happy life. Set and know your limitations and boundaries. Set up roles for you and your JV partner. Let Cesar Millan’s experience with canine psychology teach you similar lessons in JV psychology. All elements should be balanced so both parties are happy with the effort, as well as the outcome.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

250 million in 11 months using integration marketing

What I’m about to share with you could seriously change your financial future in a positive way…

Wait let me rephrase that.

What I’m about to share with you, directly led to over $250 million in sales for one of my clients in less than 11 months.

Okay, I don’t expect you to believe me, and I know that’s a bold statement so let me give you little background.

I’ll also fill you in on my latest marketing project (these are the same tactics that I used in creating the $250 million in sales for my client) that I’m working on with Mark Joyner, the legendary marketer and business building expert.

I’ll keep this short as possible while explaining this very powerful, “integrated” way of marketing yourself, your idea or your existing product or service.

As you know, I specialize in doing joint venture deals. I connect supply and demand chains, create new relationships, products and services and ethically use underutilized assets of other people, companies, networks, etc as distribution channels to create, automated profit centers.

I know that’s a mouth full, and it may sound confusing, but stick with me.

A little background first…

You see, leveraging existing relationships and trust of other people can literally cut years off of the time that it would take you to create these relationships and trust networks by yourself.  It’s one of the primary tactics that top level marketers and  entrepreneurs, from one-man startups to international corporations have used to launch and expand their businesses for the last 200 years.

If you can tap into these types of existing relationships (and I’ll show you how),  the time it will take you to start earning more money from your business (or start a new one) will be reduced by weeks, months and years. This is a proven fact that I personally witnessed week in and week out since I (unknowingly) started doing joint ventures back in 1989 at the will age of 19.

You’ve been on my list, RSS feed or read by regular blog posts, so you know that I try to push out high-quality, joint venture based information on a regular basis to give you proven ideas, tips, tactics and strategies that I’ve personally used to create millions of dollars for my clients over the years. Hopefully, I’ve earned your respect and most of all your trust in directing you towards being more profitable in your business using joint venture marketing techniques.

Okay, so maybe you know this already. You know about the power of leveraging other people’s underutilized assets. You’ve heard how joint ventures can quickly turn into profits. But, I’m willing to bet that you have not successfully executed a joint venture relationship as of yet.

Let’s take this one step deeper. There is a subcategory to doing joint ventures that allowed me to “integrate” my clients services directly into the existing sales process of another company for no upfront, out-of-pocket costs and with very little risk. In fact, the entire process was set up with a phone call and one face-to-face meeting.

So let me help you take the next step and introduce you to the specific way of setting up profitable joint venture deals through a process called “integration marketing”. In short, integration marketing literally allows you to integrate or insert your existing product or service into the existing sales process of a related product or service.

Integration marketing techniques have been used by some of the world’s most famous companies including Microsoft, McDonald’s, HP and Wal-Mart,  but don’t let that intimidate you or send you down the ” this won’t work for me” highway. It works just as well for small start-ups and  entrepreneurs at home in their pajamas. The same tactics apply regardless of the size of your company. It works if you are one man or woman show or if you manage a complex international corporation with thousands of employees.

My latest project has connected me with the legendary marketer, Mark Joyner. Mark has written an entire book on the subject of integration marketing. He’s taken the concept and broken it down into bite sized, easy to understand concepts that make it easy to understand and apply these integration marketing tactics to your own business. He’s even come up with a method based on “predicted math” that you can use to ensure the highest probability of success when you apply these integration marketing methods.

My next post will give you specifics of how you can start increasing your profits  using these integration marketing techniques.

4 Ways to Keep Your Customers Coming Back

When you formed your JV business, where did you acquire your customers? Did you combine mailing and contact lists to offer existing customers great new and improved benefits with your JV business? Did you advertise to a specific demographic and target market?

Wherever your JV customers came from, it is important to realize that repeat business is essential for most businesses. In addition, it is important to remember that customers, new or returning, have a choice and can always go to your competitors if they feel you have not earned their business.

What can you and your JV partner do to keep the customers returning time after time? Here are four great ideas about how you can treat your customers to assure their loyalty.

1. Give the Extra Value

No matter what you sell in your JV business, always go the extra mile for your customers. As an example, say five other businesses selling hair products just like your JV business. What attracts customers to your place of business? It could be that you offer a free trial, you give complementary samples along with a free wash, or maybe it’s because you simply sell the products cheaper by running a low overhead.

Regardless of the reason, people will choose your business over another because of the value they receive. Be sure you give them the extra value so they keep coming back.

2. Respond Promptly

Do you and your JV partner operate a service business? How quickly do you respond to customer calls or inquiries? Do you answer calls right away, or let it go straight to message?

Responding right away to your customers gives them the impression that their problems or needs are your top priority. Even if you can’t answer a call right away, returning a message within an hour or two is essential for letting the customer know you are on top of his or her problem and will be there to serve his or her needs.

3. Go for Never-Ending Improvement

Don’t just sell the same product or service again and again, over and over. To earn loyal customers, you must not only meet their needs, but also constantly improve so you always provide that “wow” factor and stay ahead of the competition.

Try to improve the quality of your manufactured goods. Even the packaging of your JV product is a facet that can be improved. Or in a service industry, strive to include more value for your services, such as more streamlined packages, or new methods to include with your service.

4. Always Demonstrate Respect

One of the best ways to keep customers coming back is to simply respect them. Remember when it was customary to refer to customers by last name, such as Mr. or Ms. So-and-So? It is sad to think the days of respect are gone, but you can bring them back in your JV business.

Always speak to customers with a smile. Attempt to resolve conflicts with sincerity and a respect for the customer’s needs. You don’t have to say the cliche, “have a nice day”, but substitute that farewell with something like, “thank you for your business”, “we’ll see you next time”, or perhaps, “it’s been a pleasure”.

Loyal customers are the backbone of your JV business. Give them the reasons they need to make the choice of loyalty. Your JV business will be glad you went the extra miles.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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