If your business has many different products and services available, attracting new clients can sometimes be a challenge. When you need to target a specific demographic then an online campaign can result in the traffic you need to close new business. To be effective you’ll need to have a well-designed landing page for the web traffic to land on. This is the best way to ensure that all of your online marketing activities are focused to close the deal when they lead to the landing page. Use a low cost solution from the web hosting company when purchasing a new domain address that is relevant to the product or marketing campaign and start building a page. This can be a very cost effective method to allow your brand to represent itself in unique ways to online clients. Send traffic from your Facebook and Twitter accounts to your landing page or purchase relevant keyword advertising from Google to target people searching for a solution precisely like you offer.

Purpose of Landing Page

A landing page should answer the immediate questions for a potential new client that’s interested in the products and services you have available. Basic information and pricing on the product should be the primary focus of the landing page. Be sure to include how to get in touch with someone from your company either by phone or through a live chat system. It’s best to have a trained professional responding to a person’s questions immediately it will increase the success of your landing page in generating new business.

A landing page can be as simple as a single web page that has the basic details necessary on it for the marketing campaign with directions to the main company website and relevant contact details. Another popular method of building domain specific landing pages for marketing purposes is to use a blog platform like WordPress. Use a plugin for making a sticky post. Then you’ll just need to sticky the first post and continue to write relevant content that is published on your blog. This is a great way to not only provide the right first impression for the marketing campaign, but also generate content required for natural SEO rankings.

Engage Through a Landing Page

A landing page is your opportunity to grasp a new client’s attention whether they came to the site through a recommendation on LinkedIn, Facebook, or a Google Adwords click.  It’s now or never as people browsing the web tend to click away quickly if they are not immediately interested.  It’s generally a good idea to not have flash or any heavy graphics that might slow a page down from loading immediately for the user. Generally just forgoing using flash will eliminate page loading problems for most visitors. It’s also a good idea to have a video as an option to either click play on or to have as an additional link off the page as many people enjoy learning about new products and services by watching a short video and demo versus reading an article. Have a contact form and the option to like a Facebook Page, follow on Twitter and other methods of capturing the person’s attention in the future.

Close the Deal

New clients that have visited a landing page and either started a web chat or initiated a phone call will always be the hot leads and the easiest new business to close. By offering a few different avenues for a person to stay in touch with your business whether it is Facebook, Twitter, Youtube, Linkedin, or through your company newsletter you have the capability to get business in the future by continuing to establish your brand.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

joint venture marketing

joint venture marketing

The new year is always a time to review last year’s execution and make plans for growing the business. The following tips and techniques can be used to maximize your existing marketing activities in getting more clients. If you have a product or service that is currently being marketed through your own activities or from your joint venture marketing partner then it’s necessary to close every lead and potential deal that is on the table. To acquire a customer it often takes several different attempts with layered marketing of the company and its offerings. By quickly following through with every marketing activity you can potentially hit a customer in multiple channels.

Blog Posting

A blog post may about a new product or new company information that is posted in order to educate customers and potential customers about the product or company. Blog posts are a great foundation to build on and leverage for improving the companies rankings in the search engines. It’s important to expand the reach of your company blog by using the following actions and services on websites to promote the blog post.

Email – Blast a company message with the title, link, and summary of the blog post to people in your newsletter lists.

Facebook - Post a link to your company’s blog post. These should be posted on both companies Facebook pages if it’s a joint venture.

Twitter - Post a link to your company’s blog post. The co-branded blog posts should be posted on both companies Twitter accounts.

Fiverr - Hire someone to submit blog pages to social sites like Reddit, Digg, StumbleUpon and other locations. Hiring additional people to also promote and engage with the content can help posts gain traction faster in the Search Engines.

While results may not be instantaneous, if you follow the steps above your blog posts will receive more value in search engine rankings for your target keywords from Google due to the links that will be created directing back to your specific blog posts. This will help create more traffic to your company’s main website through promoting your content.

Facebook

Facebook can be a unique place to advertise for many businesses. However; there are a few strategies that can work for companies and their joint venture partners that are looking to gain access into specific local markets and have a solid presence on the social network.

• Facebook ads can generate interests from a partner’s existing customer base that follow them. Create an advertisement special that customers of a partner can have access to if they post a message in there Facebook status about your brand. Getting more clients from Facebook requires them sharing your company with their friends.

• If you want to build a following of people, then as a company you have to be educational and have interesting content that makes people want to subscribe to your content. Create interesting videos that provide specific details about a topic in 2 – 3 minutes and post them to your Facebook page as well as on Youtube.

• Create an interesting ad that targets very specific demographics. The ad itself needs to be short and sweet and catch the attention of viewers for the target market your business is after. Purchase ads to the exact details of the market that you need to reach whether it’s regional or based on the individuals occupation, age or gender. Facebook allows for creating amazingly detailed ad campaigns. Make the campaign about clicking like to your Facebook page versus redirecting to your website or a sales landing page.

Brochures / Mailers

If part of the marketing activities is sending out a regular printed brochure, catalogue, or promotional newsletters / sale offerings then it is important to maximize each piece of mail, due to the cost of regular mail campaigns.

Email - Sending an email at the same time as a physical mailing is a good way to use the marketing material twice and help reinforce the physical papers that may get shuffled around for a few days before being reviewed. Invite them to a webinar that will be conducted concerning a topic related to the products or services that are being offered in the mailer. Include a form in any emails that can be filled out and sent in requesting more information as some people prefer to communicate through these channels rather than making a call.

Phone Call – Making a follow up phone call 5 – 8 days after sending a letter / package to a perspective client is always a wise idea. If you are conducting a massive mail campaign and neither you nor your business partner has a call center, it’s ok. There are people that can be hired for a fairly affordable rate that can quickly understand your company’s basic information and products to make lead generation calls to provide hot leads to your sales team. Train sales people making follow up phone calls to get email addresses during the conversation as it’s the easiest way to ping potential customers on a regular basis.

Have a great 2012; enjoy growing your business and maximizing all of your existing joint venture marketing activities to get more clients.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

joint venture marketing

joint venture marketing

A joint venture marketing partnership can help promote a brand or product to a large customer base, but in order to get clients online it’s important to have a strong online presence with positive remarks from many thought leaders in an industry across many different online communities. It is not easy to quickly build a very visible brand online as most savvy Internet users rely on many different websites and personal recommendations to assist their decision making process when evaluating a new product or service. For most industries there are several places that are important for a business to have a strong brand.

The following are all sites that should be considered for creating content to achieve the product awareness that is required to get clients online. While a joint venture is extremely important for getting a name into a customer’s mind, most people will initiate at least a basic Google search for making even small purchases and will go deep in Google if the purchase is of a significant dollar value. A business person doing their proper due diligence before making a purchase will often go to at least a few of the following locations looking for additional information, personal product / service reviews and search for both positive and negative opinions. It’s common knowledge that it often takes multiple marketing approaches to reach an end customer and close the deal, so prepare for the momentum that can occur with the promotion provided by a joint venture partner.

Social Networks

Facebook, LinkedIn, and Google Plus are all important to utilize to develop a strong brand presence in order to get more clients online. Small businesses may only have the capability to set up a simple profile with the business owner promoting the product or service to their personal networks within these sites. Larger companies are capable of setting up more complex campaigns with larger groups of people participating with their brand online, but regardless of a business’s capability to fully capitalize on the benefits of social networking, avoiding them altogether can damage the online brand by simply not showing up at all. When a partner recommends a product or service to their customers it is important that the customer can find more information about the company when searching on their preferred social network site.

Business Listing Sites

Yelp, Google Places (which is combined with Google Maps), and the Better Business Bureau are all important locations to have a basic presence. It only takes a few minutes to go through the processes of signing up and claiming the business as your own if you are the business owner. This allows for customizing the profile and providing additional information that’s important for customers to find. Failing to go through the claim process will not mean the company does not show up on these sites, as they still will if the business has been around for more than a few days and has an active website, is incorporated, etc. However it will mean that an opportunity to craft the message customers receive about the company is lost. These sites all have a high likely hood of showing up in the top natural Google search results if a potential online client is searching for more information after hearing about the business through a joint venture partner recommendation, so take advantage of that by building out a strong profile.

News & Information

Creating basic press releases and developing a process for promoting newsworthy information through press release distribution sites like PRLeap, Reddit and Digg which are news aggregation sites and Quora or Yahoo Answers will help get broader community opinions about the product and service. While social networks and business listings are easier to control and manage, news sites have the capability to provide reader opinions which can be positive if done right and negative if done incorrectly.

Getting news stories indexed within Google news can be frustrating at first, but can be achieved through several PR websites for a fee. When participating in News Aggregation sites and Question and Answer sites it’s best not to over sell and to be supportive of the community in general rather than just talking about a specific product or service in order to build the credibility from others within a specific industry. Use industry expertise and knowledge to build a strong brand online through these sites which will result in getting more clients online.

Develop a strong brand online to reinforce the positive impacts of joint venture marketing campaigns. By developing a strong online brand a company will not only ensure that a joint venture marketing activity is more successful, it can also be a catalyst for acquiring JV marketing partners and thus should be an integral part of any efforts to develop a strong JV marketing business model.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

Discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

joint venture marketing

Developing an effective strategic plan to integrate your joint venture and social media is essential for growth. In nearly every industry, social media influence has led to major changes in how joint venture partners do business. Finding and communicating with their customers are the two primary goals.

The tools for a joint venture and social media

Over the last ten years businesses have increasingly diversified their advertising budget to include online resources. The first wave of change was creating appealing and informative websites. The last three years have seen the rapid integration of joint venture and social media profiles for products or services with these websites. For a business with a large product line and customers from all corners of the globe, using these tools are practically required. The building blocks of your strategy is a website featuring links to your profile on Facebook or Twitter. YouTube is also very helpful, especially when educating customers about a new offering. For a business-to-business focused joint venture, LinkedIn is an essential social media channel. One of the newest trends is geotagging your social media content.

Using social media to communicate with joint venture customers

Whether it is breaking news or building product buzz, social media has accelerated the sharing of information. It’s not an exaggeration to use the cliche “faster than the speed of light” when referring to how quickly a joint venture can send information. Governments and businesses continue to learn how important it is be ahead of the information curve about their organization. Over the last three years, we have witnessed how quickly word can travel thanks to social media whether it’s positive or not.

A brief mention of a “fly-in-my-soup” kind of experiences can spread within minutes thanks to the exponential growth of social media usage via mobile tools. If an influential user with a smartphone posts a complaint on Twitter, it is retweeted five times within minutes of sharing. And that is just the beginning. This is damaging for banks or blue-chip companies. But the average neighborhood shop or small business might find themselves severally hampered by a critical review or unconfirmed rumor. These types of joint ventures thrive on their reputation and a damaging social media image can hamper growth.

Facebook has become one of the top three search tools consumers use to learn more about a company’s product or services. It is also the first place they go online when not pleased with customer service or the product they bought. At the bare minimum you should set up a free Google Alert via email for the name of your product or service. Choose the as-it-happens option for delivery. The faster you respond to criticisms as well as compliments, the better.

Relationship building with your customer

The ongoing integration of your joint venture and social media communication is a key method of building relationships with your customers. Allowing your customers to have the opportunity to join a dialogue with you is a great way of building trust. Consistent and quality content shared via social media allows your joint venture to quietly stay on the radar of your potential customer. Perhaps they do not need event planning help today, but what about next month? If they read on Twitter your party planning how-to tips regularly, then when they need the services of an event planner, you might be the first call.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

When you open a brick and mortar store, you employ plenty of tricks to entice new customers to walk through your doors. When you start your business online, the same philosophy applies. You need to attract customers to your website, so they will be enticed to shop for your products.

While joint ventures are the first step in increasing website traffic, what you do with that partnership will make all the difference. We have the basics of how to effectively bring more customers to you.

Social Networking

Social websites are the hot spot today, with Facebook boasting more than 500 million users. With so many people signing on, it is foolish for business owners not to make the most of this online tool. Social marketing strategies are one of the most effective ways to drive traffic to your website today. Social networking can also help current customers keep up with your business by alerting them to new products or special promotions when they arise.

Advertising with Search Engines

One of the best ways to drive traffic to your website is through savvy use of the search engines. When your business rises to the top of the ratings, more potential customers will find you every day. Tools like Google’s Adwords and Yahoo’s Overture may cost money up front, but they will offer plenty of value in higher rankings and more customer traffic in the long run.

Write for Websites

Some websites allow you to write articles that include a link to your website. When you write an article on a topic related to your industry, you establish yourself as an expert in your field. Once a potential customer reads the valuable information you have to offer, he will be much more likely to click on your link and peruse your website as well. If you are not much of a writer, there are professionals selling their ghostwriting services for a reasonable fee.

Add Video

When you add video to your landing pages, you can improve your presence almost instantaneously. However, like the content you produce, the video must be relevant and informative to produce the desired effect. It might be best to hire a professional for the job to ensure your video is top quality and as effective as possible.

Link Up

Links are a fabulous way to network your business throughout the Internet. Link exchanges are common in joint ventures, where you are attracting a similar target market. However, links are equally effective with websites where you can publish articles and add your link with your tag at the bottom, usually in a biography or resource box. In addition, you could swap banner ads or classified ads with your joint venture partners.

When it comes to marketing an online business, driving more traffic to your website is the first step in building a good customer base. As the world of e-commerce becomes bigger, the process of increasing website traffic also becomes more complex and competitive. With these tips, you will help more potential customers find your website, increasing your sales and your bottom line.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free report on joint venture marketing.

joint venture marketing

joint venture marketing

Nearly everyone has a Facebook or MySpace page today, and unless you have been living in the Dark Ages of late, you have probably “tweeted” someone through Twitter. Social networking is all the rage, and now businesses are beginning to understand the value of effectively using social networking tools that literally reach millions of potential customers every day.

This article will discuss how to use social networking in your JV marketing strategy to link up with an even broader potential customer base.

Options in Social Networking

One of the biggest draws to social networking in JV marketing is the number of options in social networking today. Some of the choices include:

• FaceBook

• MySpace

• Twitter

• YouTube

One of the most popular options for professionals today is LinkedIn, which is primarily used to market one’s abilities for the job market. However, businesses are also tuning into the advantages of marketing their business through this social networking site as well.

Another option is to find a niche market website that specifically works with businesses or business owners like you. For example, the Toilet Paper Entrepreneur attracts small business owners with the opportunity to read blogs and post comments regarding running a business today. There are also blogs like Networking Effectively, which is designed to help business owners utilize the latest technology in social networking to the benefit of their bottom line.

Tips for Effective Marketing

Perhaps you have thought about posting your business on Facebook or Twitter, but you are unsure how to use the sites effectively to market your company. We have a few tips to help you navigate the world of social networking with professional savvy:

• Think about your audience as you are designing your social networking accounts. Are they young and hip, motivated by trendy purchases?  Are they professional yet cutting edge, looking for the best technology?   Make sure your social networking account is in line with your target audience, as well as your current branding strategy.

• Get the ball rolling with a topical discussion about your product or brand, and listen to what others have to say. You may gain a wealth of information regarding what prospective customers are looking for and how you can effectively reach them through your JV partnership and your advertising campaign.

• Provide real time information about your business, including current promotions and specials going on in your store. Social networks are the perfect way to cross promote your joint venture.  You might be amazed at the level of traffic you receive when shoppers begin to sniff out a deal.  Think about creating JV combo packages exclusively for patrons of the social networks.  When you build relationships online, you build them for your business as well.

Using social networking to build a business is a free marketing strategy that is already proving successful for many business owners today. While a JV partnership is a good beginning to finding a broader customer base, the use of social networking by you and your JV partner may increase business exponentially. Social network websites appear to be the wave of both the present and the future for profitable business owners.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free joint venture marketing Wealth Report.

joint venture marketing

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• How to get a viral buzz on Twitter! @mollermarketing http://bit.ly/9yWTg8 #
• 9 Unconventional steps to a thriving, “Very Small” business. @zenhabits http://bit.ly/aGTzns #

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