If you have an Internet business, particularly a small one, forging partnerships with companies in related markets is an important marketing strategy to raise awareness for your business and to expand your own client base.
This may sounds like a fantastic idea, but how do you go about building these partnerships? It seems so daunting . [...]
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When you start thinking strategic partnerships, think about what you don’t have that you need to move your business to the next level. For instance, if you’ve developed a unique product, but lack a mass distribution system, what companies would have a distribution system that could be utilized to get your product into the [...]
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Before you enter into a strategic alliance, it is a good idea to decide what it is you hope to see happen as a result of the relationship. Most strategic alliances have one main mission: to increase sales in such a way that both companies benefit. You’ve no doubt heard the phrase, “There’s [...]
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With the fallout of the mortgage industry and smattering of the housing market, consumers are indeed shutting their wallets closed – and retailers are feeling the pinch.
As the indicators of an economic recession loom on the 2008 horizon, many people have asked me how they can continue to grow their sales. With the economic [...]
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In a momentous industry first, five university presses have joined together in a strategic alliance in order to address the changing dynamics in the scholastic publication industry. Demonstrating the power of strategic alliances, even in overcoming industry challenges, the collaboration brings together the resources of these five publication houses.
Strategic alliance controls costs [...]
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Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful. Utilized properly, a strategic alliance takes revenues to the next level, but if the underlying fundamentals of a strategic alliance are not in line – then neither party will benefit.
There are several underlying [...]
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Fortune 500 companies, along with sole proprietorships alike, have demonstrated the inherent value and power of strategic alliance. Strategic alliances allow you to instantly expand the value of the customer base. However, the question still remains – how much is a strategic alliance really worth?
Before embarking on a strategic alliance endeavor, it is [...]
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One is the loneliest number in the world – and the statement holds true especially when it comes to business. Considering the vast nooks and crannies where your target audience hides, it is difficult for one company, one marketing strategy, one budget, and one outreach effort to capitalize upon the full spectrum of your [...]
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Why you should be using Collaboration Marketing to create “leverage switches” to expand your business and increase your profits? What is Collaboration Marketing?
Collaboration Marketing is an abstract mind-set used to describe a business building process that involves two or more entities (with similar, but non-competing products, services or ideas) that agree to contribute their existing [...]
