joint venture marketing
All good things must eventually come to an end, and that includes your joint venture agreements. However, dissolving one doesn’t have to be a negative experience. With a little advanced planning and a lot of business finesse, you can call it quits and still stay professional “friends.”
Capitalize on these steps for ending a joint venture so that everyone is happy with the process.
Check the Fine Print
If you prepared properly at the beginning, you probably have guidelines in place for dissolving your partnership. Check your contract to see what provisions were made for ending the relationship, including the time frame you agreed upon, the division of assets, and how to handle future income the joint venture might continue to generate.
Consider a Buy-Out
The large majority of joint ventures end with one partner buying out the other business. If the JV is still profitable, but one partner wants out to pursue other avenues, consider a buy-out option. This allows the benefits to continue with the partner who still wants to play the game. The business owner with the two businesses may try to go it alone or recruit a new partner to help shoulder the workload.
If the joint venture partners have been sharing a particularly good customer, there may be some negotiation in order to determine how to handle the situation. It’s best to talk through this type of situation to continue to build trust between partners and ensure the customer is properly cared for. Your customer will also be more likely to continue to bring his business to the remaining partner if he feels the separation was handled amicably.
It’s highly likely that confidential information passed between partners during the term of the joint venture. It is important to leave the relationship with the confidence that information passed between the two of you will remain confidential. You can create an ongoing confidentiality agreement that protects both of you indefinitely.
If your original joint venture contract did not address the issue of future income or assets, this is another issue you’ll need to discuss with your partner before dissolving your relationship completely. Determine who will receive future income and who will be responsible for future payments that might arise. This is another agreement that should be put into writing to protect the interests of both partners long after the partnership is dissolved.
Like any business arrangement, joint ventures typically sport a finite time frame. When the time comes to part ways, take the time to sit down together and go over any final issues that might arise. Put your new agreement into a written contract that can be used to hold all parties accountable for future transactions. This simple process ensures that everyone’s interests are properly protected long after the partnership has ended and that your professional relationship continues on a positive note for any future joint ventures that might arise.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
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