joint venture marketing
Like any business relationship, a joint venture must be nurtured if it is to remain harmonious. Because both companies involved in the partnership stand to benefit from the agreement, it is in the interest of all parties to keep the relationship going strong for as long as possible. We have five tips to ensure your joint venture motors along happily for as long as you like.
Bring a Positive Attitude to the Table
Attitude is a big component in any successful business deal, and the joint venture is no exception. Learn to love your job and your employees, and business associates will catch your fever. Approach your joint venture with confidence that the partnership will be a success, and it will be much more likely to yield great results.
Cultivate an Honest, Trusting Relationship
Your JV partner is not simply someone who is going to help you build your profits. This is a business that you’ll be forming a relationship with possibly over the long term. Start out on the right foot by keeping your word to your partner in every aspect of your business dealings. Trust begets trust and builds positive relationships, which are the cornerstones for a lucrative joint venture.
Get the Agreement in Writing
Yes, you want to trust your partner, but that doesn’t mean you can’t protect both your business interests at the same time. A good joint venture begins with a comprehensive contract that includes the details of your marketing agreement and a specific time line for the partnership. If you need help drawing up a joint venture contract, talk to an attorney or check out many of the good templates for contracts on the Internet today.
Communicate with Your Partner
Like any relationship, the lines of communication must remain open if the joint venture is to continue down a positive path. Meet with your JV partner regularly, even if it is through live chat or on the phone. Keep one another up to date on accounting information and concerns you might have. Meet face-to-face when necessary to review profit statements and new marketing strategies. Communication is essential to any profitable business arrangement, and joint ventures thrive when good communication is in place.
Know When to Let Go
Sometimes joint ventures are just not meant to last. If your contract sets a specific time line for your partnership, it will be much easier to review the continued profitability of the arrangement and dissolve it when it no longer benefits the businesses involved. However, even if you don’t have a timeline in place, do not let a less-than-stellar business arrangement continue indefinitely. Ineffective joint ventures may end up costing more than they benefit. Be up front with your partner about your concerns so that you can end your relationship on the same positive note as when it began.
Joint ventures must be tended to if they are to thrive. With these tips in mind, you can rest assured that both you and your JV partner will enjoy a beneficial, satisfying business agreement for as long as it lasts.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
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