Every single day a new eCommerce business springs up on the web. Some are created on E-Shop websites like Etsy or Ebay, and some of them are placed on their own websites or blogs. However, gaining referrals on digital formats can be a bit more difficult than gaining them in onsite business. Lacking the option to initiate face-to-face conversations can detract from the trust consumers’ gain by shaking hands, having eye-to-eye introductions, and becoming familiar with their salesperson’s face.
Helpful Ways to Get More Referrals Online:
- Build a website – Even if you have a storefront on an eCommerce site. Build your own website that either leads to your online storefront, or offers the same products or services. Not only will this help to get your customers away from an eStore front that likely charges you per purchase, but it gives just one more link on the net for those looking for your business to find.
- Tell People on Instant or Private Messages – If you use an instant messenger or a social network, take the time to share your business with all of those on your friends or fan lists. If you have a friend referral network, let them know that they will benefit directly from referring others. This can really help drive traffic and more business to your store.
- Advertise on Other Websites – If you see a website that is not in direct competition but a complimentary one to yours, ask them for reciprocal linking, or even if they would mind putting a banner for your business on their site. This can generate a lot of traffic views and is much like a referral you may get from any business offline. Valuable.
- Print Business Cards – Although this isn’t an online method of how to get referrals for your eCommerce business. There are still so many opportunities you will run across when out-and-about and away from your computer. Laundry mats, grocery stores, schools and more locations have cork boards for local businesses to post their business cards. Be sure to bring long tacks and post a few cards.
- Buy a Domain – Make sure to buy any affordable domains with the same keywords of your business name. Have them redirect to your main site. If your business name is Edna’s Cookies. Buy a few domains named, Cookies by Edna, Edna Makes Cookies and more. Not only does this create extra links for your business, but it may also lead many to you who couldn’t quite remember the name of your store.
- Network Around – Take the time to network your shop around. Head to blogs that are in direct relation to your industry, but not competitive. Leave blog comments, post on relevant forums, submit your storefront to website directories and take advantage of anywhere that encourages you to network your business.
Although these methods are unlikely to produce instant results, you will begin to notice the traffic flow in once the web crawlers have made their rounds and noticed all of the helpful links now leading back to your eCommerce storefront. These are many positive and organic ways to get more referrals.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture and Referral Marketing firm. He exemplifies how to profit from Joint Venture and Referral relationships by creating profit centers with minimal risk and maximum profitability.
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