Social media marketing is now a cornerstone of any marketing campaign for businesses, especially those that are marketing their products or services directly to consumers. If you intend to create successful business partnerships then plan on executing co-branded social media marketing campaigns. There are many sites that can be leveraged for tapping into a social media marketing strategy depending on whom your target market is. It’s best to familiarize yourself with the leading social media platforms to determine which sites are best for your business partnerships.
Facebook and Twitter are the top two and very popular for marketers to advertise on, but they’re not the only sites that can be leveraged and drive traffic to your landing pages. Pinterest and Instagram which are newer in the social media spectrum allow businesses to successfully use images from both the real world and off the web to engage with audiences. Reddit is a popular news aggregation website and Quora is a question and answer site more akin to traditional web forums that can target and educate influencers of a specific industry niche.
The biggest advantage social media can play in a successful business partnership is attracting people not directly associated with your company to engage with followers in their social graph as it relates to the product or service you’re promoting. If social media marketing is done well, the community at large will champion your products and services, thus driving new business leads for you and your partners while you simply act as the orchestrator.
Use Images to Drive Interest
If you have a visually appealing product or you’re marketing a partner’s product that is aesthetically pleasing then you should embrace sites like Pinterest or Instagram. Pinterest has become wildly popular and is the perfect place to display images of your products that link back to your partnership landing pages.
The Instagram mobile app for iPhone and Android smartphones is another great place to engage with potential customers. Taking photographs of products and other activities related to your partnership will keep followers interested and updated with the partnership’s offerings. Whenever you have a partner related event like a great meal or microbrew at a seminar, snap a photo, use a cool filter and post that picture to the public. Your followers will enjoy seeing some of the “behind the scenes” activities of your company and its employees.
Target Community Influencers
The key to creating a successful social media campaign for your business partnership is by educating the influencers in your industry about the products and services that are being promoted. Be sure to include any special deals that they can share with their community of followers. Use sites like Reddit and Quora to initiate and participate in relevant conversations with people that are active and engaged online. This essentially leads to free marketing through your followers’ Tweets, Facebook posts and Google Plus updates as they share information with their social graph. But tread lightly and sprinkle product and company information when relevant in order to avoid the backlash that can occur with overexposure.
Leverage the benefits of social media marketing to create successful business partnership marketing campaigns. Use images and video to capture your audience’s attention and make sure that you’re engaging with the influencers of your industry and before you know it, you and your business partnerships will be the influencers, reaping the rewards of a successful social media strategy while adding value to the business community.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
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