joint venture marketing
Anyone can form a joint venture in today’s economy, and some may even say it’s the “in” thing to do in business. Joint ventures can be highly successful and provide customers with added value but, with all the JVs in business on the Internet and elsewhere, how do you stand apart with your JV?
A joint venture can be a powerful way to do business. You and your JV partner share resources, ideas, and ingenuity to make a great product or service, or to help market each other’s business. But there are things you can do to market your joint product or service even better. Here’s how:
1. Co-Author a Book or eBook
You and your JV partner have a wealth of experience. Put it together and write a helpful guide, how-to, or informative book. Whether you choose to print your book or make it available for download, as an eBook be sure it’s well written, quadruple check grammar and spelling, and even hire a professional editor to make it shine. There are many self-publishing locations where you can print your book for resale, or have it set up for print-on-demand.
An eBook is easier to produce with simple layout or desktop publishing software. However, just because it is not a tangible book-in-hand doesn’t mean you need to skimp on the design. Put every effort into an eBook that you would with a printed book. That includes a cover, title page, table of contents, graphics, photos, easy-to-read layout, etc. Then make it available for download either for purchase or for free with a simply sign up to your mailing or member list.
A well-written book or eBook will give your JV much credibility and help you and your partner to even more success.
2. Create Videos
YouTube has become one of the most used online marketing sites on the Internet. Not only can you find clever clips of dancing cats, but YouTube also offers businesses a way to produce and publish great video content. You and/or your JV partner can perform a scripted presentation or even a casual talk and gives helpful advice to viewers. Be sure your video is complete with excellent lighting and background. Make it look professional. Even a camcorder on a tripod aimed at you can work wonders with lighting and background.
3. Develop a Membership Website
A website that offers great benefits to members is another way to get your joint venture business into the spotlight. Avoid the mindset that “if you build it, they will come”. Your membership site must offer great value for your online customers so that they will sign up and pay for your services, as well as tell their friends about it. Offer online courses, one-on-one training, packaged courses, DVDs, and CDs so your members will receive the value for which they have paid.
It’s not hard to build a great reputation for your joint venture. With the right strategy and value offerings, your JV is sure to join the ranks of the “Best of the Best”.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more joint venture marketing Strategies join his free joint venture marketing Wealth Report.