joint venture marketing
joint venture marketing
joint venture marketing has become one of the most powerful marketing tools ever utilized by business owners. Whether you’re a small business entrepreneur, or a giant world-class conglomerate, JVs have proven to be powerful marketing agents that help business make more money using fewer resources and less effort.
The trick is getting the right joint venture partner. Not every business owner is wired for JV success. It is a simple fact of human nature that some people prefer to work alone, and others will take advantage of you as a JV partner. Therefore, you must choose wisely and make good decisions about potential JV partners from the start.
How and where do you go to find the right JV partner? Here are just a few ways you can get started:
Research Your Options
Your own research will reap the best potential JV partners. It may take some time, but by performing searches and digging deeper into companies and their owners, you will ultimately end up with a good list of dozens, or even hundreds, of potential good JV partner pairings.
Start with major search engines. Enter keywords that pertain to your business or your JV niche idea. For instance, you might search “business motivational speakers” in the top ten search engines if you have a JV idea that involves consulting with companies to motivate their employees. Write down the list of results. Then visit websites, check the BBB, and perform additional research on the companies and individuals that look like a good match.
Research may be time consuming, but your end goal is to make great money through JV efforts, so your time will be spent wisely.
Network with Other Companies
Another great way to find potential JV partners is through networking. Get out there to conventions and association meetings. Participate in entrepreneur clubs. Join online forums. By making contacts and letting others know you are interested in forming a JV, the word will get out and you may even find the JV partner right for you.
Why not ask someone who is already involved in a JV? If some other business owner you know is having great success with a JV, there’s certainly some wisdom to be learned from them. And if they did their own research on JV partners, they can’t possibly have formed a JV with every one of them. Ask to use their research to help find your JV partner.
Join a JV Pairing Website
Just like a dating website, a JV pairing website can help you locate potential JV partners all in one place. Usually, these are fee-based and you must become a member. The upside is that others just like you are looking for potential JV partners. The downside is that you still may not find just the right partner and pay for months and months of membership fees in the process.
Don’t sit back and get complacent about your dreams of a successful JV because research is too hard. Get out there and get it done. You’ll be glad you did.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more joint venture marketing Strategies join his free joint venture marketing Wealth Report.