Building a successful affiliate marketing team requires that you provide your affiliates with appropriate support. Even the “super-affiliates” require organizational support in order to maximize referrals and sales, and the regular affiliates depend upon this assistance much more. If you are looking to maximize the returns on your affiliate marketing efforts, then providing them with a foundation of resources is the first step to higher revenues.
- Tracking Software
Of course, first and foremost, your affiliates are working hard to promote your business to make both you and them money. Make sure that your payment structure is very clear, and that your affiliates are fairly and properly paid for their efforts. Using tracking software ensures that your affiliates are happy that they receive monetary credit where credit is due. Especially if you utilize third-party tracking software, this makes the entire process more transparent, which is an element that all affiliates appreciate.
- Persuasive Promotions
Whether you are online or offline, the quickest way to drum up business is through promotions. A discount is psychologically one of the most compelling ways to persuade a consumer to enter in their payment information and hit the “buy” button. When a consumer believes that he or she must “act now” to take advantage of a special offer, they are more likely to become a customer.
Empower your affiliates with special discount codes, promotions, or sales. You should change these promotions often, whether you offer free shipping on month, 10% off on another, or a free bonus gift. This keeps the energy fresh and exciting. When your affiliates can offer their contacts discounts, this creates larger volumes of orders and ultimately giving you a higher revenue boost. Giving 10% off a product that will result in an increase of revenues of 30% certainly passes all of the cost-benefit analysis.
- Content is King
Indeed, the internet adage “content is king” still reigns true in today’s online era. Your affiliates typically engage in high levels of SEO to garner large volumes of traffic. The key to building high search engine rankings stem from fresh, valuable content for the search engine bots to index. The more relevant content your affiliates have with appropriate keywords, the higher their rankings are and the more customers they will reach.
Having your in-house staff or hiring a content company to create articles for your affiliates to use is a valuable resource that will be greatly appreciated. You can either allow your affiliates to publish the articles as is, or that they can use the articles for ideas, but must re-write the wording to avoid duplicate content. Either way you go, your affiliates will appreciate this additional resource they have in their arsenal to increase your company’s sales.
When you empower your affiliates, you empower your full revenues. Making sure that your affiliates have the tools you need is key to running a powerful affiliate marketing strategy. In addition, when you show that you are dedicated to your affiliates’ success, they will return the appreciation threefold in increased sales.