Twitter Weekly Updates for 2010-01-31

• Twitter Weekly Updates for 2010-01-24 http://goo.gl/fb/NV53 #
• What You Can Learn About Joint Ventures from eBay and Craigslist http://goo.gl/fb/UMp9 #
• The Future of decision making. Less intuition, more evidence. @amcafee @HarvardBiz http://bit.ly/5WOUKR #
• What you can learn about Joint Ventures from eBay and Craigslist. http://bit.ly/65gHxd #
• 7 Lessons for better networking with social media @SorenG @mashable http://bit.ly/6Fhzo5 #
• Social is the top priority for marketers in 2010 [STATS] @adamostrow @mashable http://bit.ly/bPS5jK #
• Find your ideal business in 5 simple steps @LesleyPyle @EntMagazine http://bit.ly/8aKvXn #
• 5 Ways to grow in any economy. @jenniferbrown @EntMagazine http://bit.ly/68MCMk #
• Social marketing in 2010 @briansolis Recommended read! http://bit.ly/5LSHpx #
• Google Voice arrives on iPhone with HTML5-Powered web app. @jbruin @mashable http://bit.ly/d6NEB8 #
• The 10 stages of social media integration in business. @briansolis http://bit.ly/4HUE2T #
• Perform a landing page analysis on your blog. @problogger Excellent tips! http://bit.ly/6MOg3X #
• Breaking: Apple introduces iPad Tablet device. @BenParr @mashable http://bit.ly/bTTxIs #
• How to source content on Twitter. @leeodden @toprank http://bit.ly/cPng7E #
• 11 Reasons Why Companies Form Joint Ventures http://goo.gl/fb/b9EH #
• How to do 500 times better than AdSense. @JohnnyBTruant @copyblogger Recommended read. http://bit.ly/c6vqZG #
• 10 Tips for content marketing success. @AdamSinger @toprank Great tips! http://bit.ly/c8V5dt #
• iPhone apps list 2010. 700+ apps reviewed by category. @Matt_Silverman @mashable Worth looking at again. http://bit.ly/7VLdQq #
• 11 Reasons why companies form Joint Ventures. http://bit.ly/9G5FWo #
• The art of zen copywriting for bloggers. @copyblogger Recommended read!! http://bit.ly/4rzANI #
• Removing the blindfold that prevents true engagement and measurement in social media. @briansolis http://bit.ly/4RsgE8 #
• Learning from my online mistakes. @awsamuel @HarvardBiz Recommended read. http://bit.ly/7QmHCx #
• 5-Steps for creating a social media marketing campaign for your brand. @heatherhuhman @DanSchawbel http://bit.ly/6ewcuS #
• How to build a more beautiful blog. @Matt_Silverman @mashable http://bit.ly/c3h3AB #
• VoIP calling over 3G arrives on the iPhone. @BenParr @mashable http://bit.ly/boDrXF #
• The socialization of email marketing. @briansolis http://bit.ly/bZru2L #
• The 5 social media tools small businesses need right now. @ambermac http://bit.ly/aE5qf3 #
• 4 Simple social media suggestions for small businesses in 2010. Pete Casmore @mashable http://bit.ly/dvUHy9 #
• 20 Ways to give to enhance your personal brand. @heatherhuhman @DanSchawbel http://bit.ly/ani1wc #
• 5 Great ways to conquer self doubt. @zenhabits http://bit.ly/4Lq4Dk #
• Facebook marketing tips. Make the most of your Fan Page. @MichelleBowles @toprank http://bit.ly/5s83GD #
• 25 Women that rock social media! @leeodden @toprank http://bit.ly/6rKbyE #
• 3 Best ways to win a new client. @WSJ http://bit.ly/4sEph5 #
• 6 more effective ways to use Twitter as a lead generator for your business. http://ping.fm/gA23X #
• @Erika_Beck Hey Erika! Just wanted to personally thank you for your RT's lately. Much appreciated! in reply to Erika_Beck #
• RT @connectfriends: To most people solutions mean finding the answers. But to chemists solutions are things that are still all mixed up. #
• Building your business with Joint Ventures http://goo.gl/fb/R1oJ #

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Building your business with Joint Ventures

Today’s business building quick tip: 1/30/2010

Building your business using joint ventures or integration marketing is a great way to attract new business. By using joint ventures as a strategy to building your business you can acquire new customers quickly, easily, and for a fraction of the amount of most other marketing tactics.

Building your business using joint venture marketing tactics is a low-cost, low-risk method that the vast majority of your competitors are not using. Yet, building your business through joint venture relationships is sometimes a miss understood strategy, yet it can be truly powerful and add new, profitable customers and a quick amount of time.

Building your business with joint venture marketing is all about creating mutually beneficial relationships with other business owners that offer laterally associated products and services that are related to yours, but not competitive.

By tapping into other business owners underutilized assets, such as distribution channels, sales forces, telemarketing efforts, direct mail outs, e-mail lists and existing website traffic pools, you can integrate your product or service into an existing distribution channel that already has the trust, credibility and awareness that will allow your product and service to penetrate through typical barriers of traditional marketing and advertising.

One of the first steps towards creating a joint venture is to define your ideal client or customer and create a persona of all the things related to your ideal client. Once you define these characteristics, your ready to start thinking about who already has an existing relationship with your ideal persona.

To find out what’s next in today’s example, give me a call at 949-209-6800 for a free, no obligation strategy session to build your business using joint venture and integration marketing tactics.

To your success,

Christian

11 Reasons Why Companies Form Joint Ventures

Joint ventures are very common – and in fact, more common than you might think. Particularly, JVs are quite prevalent amongst big business. Oil and gas companies are common allies when it comes to forming joint ventures for drilling purposes. Electronics joint ventures, such as Sony Ericsson, fuel innovation and global access to untapped markets.

Here’s a look at why big businesses form JVs. Do you see a similarity to your needs? Most likely you do. Learn from the global corporate giants and get an idea of how you can form your own JV right in your own city, state, region, or even on a national or global scale.

Internal Reasons to Form a JV

• Spreading Costs – You and a JV partner can share costs associated with marketing, product development, and other expenses, reducing your financial burden.

• Opening Access to Financial Resources – Together you and a JV partner might have better credit or more assets to access bigger resources for loans and grants than you could obtain on your own.

• Connection to Technological Resources - You might want access to technological resources you couldn’t afford on your own, or vice versa. Sharing innovative and proprietary technology can improve products, as well as your own understanding of technological processes.

• Improving Access to New Markets – You and a JV partner can combine customer contacts and together even form a joint product that accesses new markets.

• Help Economies of Scale – Together you and a JV partner can develop products or services that reduce total overall production expenses. Bring your product to market cheaper where the customer can enjoy the cost savings.

External Reasons to Form a JV

• Develop Stronger Innovative Product - Together you and a JV partner may be able to share ideas to develop a product that is more competitive in your industry.

• Improve Speed to Market – With shared access to financial, technological, and distribution resources, you and a JV partner can get your joint product to market faster and more efficiently.

• Strategic Move Against Competition – A JV may be able to better compete against another industry leader through the combination of markets, technology, and innovation.

Strategic Reasons

• Synergistic Reasons – You may find a JV partner with whom you can create synergy, which produces a greater result together than doing it on your own.

• Share and Improve Technology and Skills – Two innovative companies can share technology to improve upon each other’s ideas and skills.

• Diversification – There could be many diversification reasons: access to diverse markets, development of diverse products, diversify the innovative working force, etc.

Don’t let a JV opportunity pass you by because you don’t think it will fit in with your own small business. Small and big companies alike can benefit from the reasons listed above. Analyze how your company can benefit internally, externally, and strategically, and then find a joint venture partner that will fit with your needs.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

What You Can Learn About Joint Ventures from eBay and Craigslist

Joint ventures can provide both partners with tremendous success, but even the best intentions can go awry. One example of an off track joint venture involves online marketing giants eBay and Craigslist.

In 2004, eBay and Craigslist entered into an agreement whereby the two companies would try to expand more into global markets. However, the joint venture soon stagnated to the point where eBay was trying to market the 28.5% share in Craigslist to other companies, and Craigslist was fighting to get it back.

The biggest problem with this joint venture is that the two companies obviously had completely different intentions and goals. Craigslist wanted to retain authority and management of its own operations, but learn from eBay about larger online classified operations. eBay wanted to use their share in Craigslist to better compete against Google in the online classified industry and maximize profit potential in Craigslist operations. Although both companies had a shared intention of expanding into bigger global markets, their alternative intentions soiled the relationship, and they are now in litigation to end the JV.

Looking at the original intention of the JV, it was a good one. However, there are things you can learn to prevent such a tragedy from occurring in your own JV. Here are some things to consider:

Write Out the Intention of the JV as a Mission Statement

Before your JV goes “live”, you and your JV partner need to know exactly what is expected from one another. Are you looking to have access to technology while your JV partner needs help in reducing expenses? Or perhaps you both are looking to enter into bigger national markets by combining forces?

The mission is critical to ensuring that you and your JV partner will not have disputes over the overarching goals.

Explicitly Write Out the Partner Responsibilities

What will you be contributing to the JV? What will your JV partner contribute? Who will manage the accounting books? Who will handle distribution?

All of the facets need to be clearly outlined in the beginning. You don’t want to have a finished product ready, but find your JV partner reluctant to distribute it appropriately. Know who is responsible for every step of the joint venture.

Shelter Your Proprietary Information

eBay used confidential Craigslist information and techniques to form its own “free” online classifieds, called Kijiji. Craigslist did not want another competitor, especially one that was using its own technology and industry secrets.

Although you may agree to share certain proprietary information to develop a new product, be careful what information you do share. Keep your proprietary information private. Remember, you are still in business for yourself.

Define the Exit Strategy

eBay and Craigslist are still in a lengthy and expensive dispute on how to dissolve the joint venture partnership. You can avoid legal litigation by defining exactly how your JV will dissolve if things go wrong, as well as if things go right.

Joint ventures don’t have to end badly. Knowing all expectations and responsibilities will help you and your JV partner get the most benefit and profit from your JV efforts.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

Twitter Weekly Updates for 2010-01-24

• Twitter Weekly Updates for 2010-01-17 http://goo.gl/fb/U1g8 #
• Is entrepreneurship a management science? @ericries @HarvardBiz http://bit.ly/5WOUKR #
• The Future of decision making. Less intuition, more evidence. @amcafee @HarvardBiz http://bit.ly/5WOUKR #
• Leveraging Affiliates as Part of Your Joint Venture Marketing http://goo.gl/fb/6viK #
• Leveraging affiliates as part of your joint venture marketing. http://bit.ly/4N43Zg #
• Facebook's Zuckerberg says the age of privacy is over. @marshallk @rww http://bit.ly/5WDtyD #
• iPhone 4G rumors visualized [photo] @mashable Very cool! http://bit.ly/4MOJjt #
• 5 Great ways to conquer self doubt. @alevit @zenhabits http://bit.ly/4Lq4Dk #
• 7 Lessons for better networking with social media @SorenG @mashable http://bit.ly/6Fhzo5 #
• 10 Ways a Facebook Fan Page helps your business @Belicove @EntMagazine http://bit.ly/57KYYJ #
• Find your ideal business in 5 simple steps @LesleyPyle @EntMagazine http://bit.ly/8aKvXn #
• 5 Ways to grow in any economy. @jenniferbrown @EntMagazine http://bit.ly/68MCMk #
• Social marketing in 2010 @briansolis Recommended read! http://bit.ly/5LSHpx #
• GammaTech debuts Durabook D14 E-Series with 1TB of storage @donmelanson @engadget Pretty cool! http://bit.ly/69Z9Et #
• The complete iPhone v.4 rumor roundup. @frucci @Gizmodo http://bit.ly/6P6Di0 #
• Perform a landing page analysis on your blog. @problogger Excellent tips! http://bit.ly/6MOg3X #
• Confirmed. New York Times to start charging for website in 2011 @franticnews @mashable http://bit.ly/6MnBaX #
• Apple Tablet to be sold through Verizon [RUMOR] @jbruin @mashable http://bit.ly/8ywcW3 #
• Are You Giving An Inspired Performance in Your Joint Venture? http://goo.gl/fb/yxLJ #
• iPhone apps list 2010. 700+ apps reviewed by category. @Matt_Silverman @mashable Worth looking at again. http://bit.ly/7VLdQq #
• Are you giving an inspired performance in your Joint Venture? http://bit.ly/6J1TrS #
• @kcarpentier77 Just into LA. Yes, it's crazy here with all the storms! in reply to kcarpentier77 #
• The art of zen copywriting for bloggers. @copyblogger Recommended read!! http://bit.ly/4rzANI #
• @AskJamesHolmes Thanks for the detailed blog comment! Most appreciated! http://disq.us/99yli in reply to AskJamesHolmes #
• Removing the blindfold that prevents true engagement and measurement in social media. @briansolis http://bit.ly/4RsgE8 #
• No one is coming… It's up to YOU to make it happen. http://ping.fm/oNYHa #
• Learning from my online mistakes. @awsamuel @HarvardBiz Recommended read. http://bit.ly/7QmHCx #
• 5-Steps for creating a social media marketing campaign for your brand. @heatherhuhman @DanSchawbel http://bit.ly/6ewcuS #
• @kcarpentier77 Kelly Ann, what's your profession specialty? #
• 2010 social network advertising and marketing outlook @briansolis Some interesting stats. http://bit.ly/7YDwiI #
• Digg to undergo drastic overhaul. @franticnews @mashable http://bit.ly/5ak7R8 #
• Facebook users offered free spam 'firewall'. @dourscot @techworldnews http://bit.ly/8JloLI #
• Facebook marketing tips. Make the most of your Fan Page. @MichelleBowles @toprank http://bit.ly/5s83GD #
• 25 Women that rock social media! @leeodden @toprank http://bit.ly/6rKbyE #
• A new age for social media marketing. A detailed breakdown from @briansolis http://bit.ly/89QfPD #
• Talk your emails on your iPhone. 5X faster then typing. http://goo.gl/fb/irFS #
• Very cool! Talk your emails on your iPhone. 5X faster then typing. http://ping.fm/DmZT1 #
• 3 Best ways to win a new client. @WSJ http://bit.ly/4sEph5 #
• Are your goals impossible and counterproductive? Susan David @HarvardBiz http://bit.ly/6iJuSC #
• The 10 stages of social media integration in business. @briansolis http://bit.ly/4HUE2T #
• Talk your emails on your iPhone. 5X faster then typing. http://goo.gl/fb/myqU #

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