A proven technique to getting customers engaged in participating in your customer referral program is to write a letter that is mailed to the customer. There are a few basics that should always be included in the letter, a thank you for their business, a request for customer referrals, and any benefits that they may [...]
As a business owner one strategy to consider in growing your business is to create a business referral network with other companies that service your local markets. This network can be built with local business leaders in your area. Most referral networks will include a handful of companies that do not directly compete, but complement [...]
As a business owner one effective way to find new talent for your company is to set up an employee referral program utilizing your existing workforce. By offering your current employees a reward program for new recruit referrals you can easily expand your available recruiting network which in turn speeds up the process for finding [...]
Small business owners are fortunate because they have the ability to quickly develop and test new referral programs to see if they’ll work for the intended target market. This is a great advantage that small companies have over large businesses that have multiple departments affected by deploying a new referral program. This ability to react [...]
