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Leveraging Affiliates as Part of Your Joint Venture Marketing

January 18, 2010 by Christian · View Comments 

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Affiliate marketing has seen tremendous growth in 2009. People who are passionate about other products, as well as individuals who want a successful work-at-home business, are finding that affiliate marketing can give them the winning edge. With this in mind, you and your joint venture partner should consider leveraging affiliates as part of your JV marketing mix.

What do affiliates do? Affiliate marketing is when a third party agrees to market your product or service for a portion or percentage of each sale they make through their efforts. Affiliate marketers can make great full-time or part-time earnings by gathering a large Internet following and recommending products for their followers.

Benefits of Affiliate Marketing for Your JV

There are significant benefits associated with employing affiliate marketing for your joint venture.

  • You pay only when a sale is made – One very nice benefit of affiliate marketing is that you do not pay any marketing or advertising costs until a sale is made. No money is paid up-front. By trusting that your affiliates will bring in sales, you hold onto your much-needed cash until each sale is processed. You can even agree to pay affiliates on a monthly basis, which allows you to leverage cash in your bank account even longer.
  • Exponential sales potential – If one affiliate is bringing in an average of sales each month, then five affiliates could potentially be giving you 25 sales each month. Imaging what 100 affiliates could do! The more affiliates you have working the Internet marketing channels, the more you can profit!
  • Let others do the marketing – Why not take advantage of others’ marketing efforts to sell your JV product or service? You and your JV partner both have your own businesses to run. By leveraging affiliates in your marketing strategy, you give yourselves more time to focus on improving and expanding your own businesses, or even focus on forming new joint ventures.
  • New customer bases – Affiliate marketers can utilize their respective following to make sales. Affiliates may focus on specific market niches in their efforts, such as book clubs, video game player associations, auto clubs, and the list goes on. These marketing niches can be new customer bases for your JV business.

Affiliate marketing may have downsides as well. Some affiliates may not bring in any sales or lose interest in your product when the next best thing comes around. That is why it is important to screen your affiliates and choose the ones that have the best sales potential. You should also offer the largest sales percentages to the best affiliates. Make sure they have an established web site and verifiable list numbers. Offer up to 50% of each sale to the best affiliate marketers. You may see less profit on each sale, but remember, your sales numbers can skyrocket and total profits will increase as a result.

Affiliate marketing could be a boon to your JV business. If you have a product or service that could easily be sold via affiliate marketing, consider this as a viable option.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

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How To Make Money From Your Passions

June 6, 2009 by Christian · View Comments 

To make money online many people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful, you don’t just jump right in unprepared.

The same applies to the Internet marketing industry even though there are unsavory people out there who’d have you believe it’s a “Walk in the Park” and requires no more than the belief that you can just do it.

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And I’ll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, “what comes first the chicken or the egg”? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion – I have no clue and I don’t think many of us do either.

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But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you’ve researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I’m concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I’m not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join – but sidestep Passion and you reduce your chances for success dramatically.

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It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won’t attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won’t stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don’t find it move on,
You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I’ll start that business – does not sound like a decision based on anything near Passion. And remember when you hear that an Internet “guru” does that, don’t be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it’s your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing but if you don’t first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.

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Two Types of Affiliate Marketers and Why You Need Them Both as Marketing Partners

November 13, 2008 by Christian · View Comments 

If you are thinking about using an affiliate marketing program for your business, it might be wise to understand more about who the typical affiliate marketer is. Generally, affiliate marketers are entrepreneurial types who tend to take risks; they typically do not mind a trial and error method of succeeding in business. The early affiliate marketers were the first to take advantage of new trends and wanted to try to leverage new technologies on their behalf. You might think of affiliate marketers as the pioneers of Internet word-of-mouth marketing.

The growing popularity of Affiliate Marketing

However, affiliate marketing has become more mainstream as people continue to search for supplemental income and “work from home” options. The popularity of blogs, personal websites, and online communities such as MySpace and Face Book continue to make affiliate marketing a potential opportunity for the average person to create passive income. Because technology is so readily available, it seems that affiliate marketing really has two main types of affiliates:

  • The Casual Affiliate: This is an affiliate who is passionate about a product, service, or cause and will seek out companies who have a similar outlook. Many bloggers become affiliates by default, using affiliate programs like Google’s AdWords. Many of them feel that if they are going to take the time to blog, it might be nice to get something in return. This type of person is not attempting to make a full time income from affiliate marketing.
  • The “Super” Affiliate: These are the people who generate $10,000 or more in commission per month. They are also people who have experimented with various forms of marketing. Much of their promotion of a product or service is via Internet marketing, but super affiliate marketers may also incorporate traditional forms of advertising as well. For instance, an affiliate marketer may have a website or a blog, but he may also send postcards or letters to his database on occasion.

Motivating Affiliate Marketing campaigns

The power of the affiliate marketer lies in his willingness to be paid for actual revenue generated for whatever company he happens to be promoting. Many new affiliate marketers adopt a sweat equity attitude, hoping to build a revenue source online that will ultimately work while the affiliate sleeps. It is a new way to do business and create income, and the early adopters are showing that it can be done. A new business model is emerging as the result of affiliate marketing, and any business owner would be wise to take note.

Overall, affiliate marketers see themselves as a strategic link between a company or product and the people that company hopes to reach. Most affiliates are resourceful and innovative. They often become students of Internet marketing by default, but as their commission checks grow, they find new ways to promote more products and services. There are even affiliate networks available for those new to the industry. When supplied with ample incentive, affiliate marketers can become one of your most cost-effective assets.

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Affiliate Marketing – The Simplest Way To Earning Some Income On The Internet

September 23, 2008 by article_marketer · View Comments 

Searching for a technique to have some significant resources in the net?  Here’s a suggestion: you can do so without answering thousands of review forms, making innumerable
entries for another individual’s blog, or visiting sites you’re not even familiar with.

Undeniably, the fastest and the simplest means to have some profit online is via a business structure we named as affiliate marketing.

Affiliate marketing isn’t a complex concept to understand.

Picture an institution marketing its manufactured goods on the web.  Visualize  that very  institution asking web consumers, like us, to help them promote their goods

Such an institutionis tagged as an affiliate commerce, and the net patrons,  who decide to aid the affiliate merchant promote its manufactured goods  will be called associates.

Now, how do associates gain income?

Generally, links  make  an affirmed cut for every transaction they manage to recruit to the affiliate trade,.  An affiliate, upon joining the affiliate scheme, will be requested to choose a merchandise to promote.  For every merchandise  he chooses, he will be provided a unique affiliate link.  This affiliate link is critical to his success.  This affiliate connection is what the affiliate will use to market the affiliate merchant’s goods.

Every time another internet patron visits  the said affiliate link, that internet user will be led to the affiliate merchant’s page.  Furthermore, the affiliate program will know that the said net consumer came from a particular affiliate link, and if the web user decides to buy the goods being sold, the individual who possesses the affiliate link will get the specified commission.

Signing up in affiliate programs is very profitable, taking into consideration that earnings vary from 50% to 80%.  Just imagine a costly merchandise being sold for $100.  If, as an affiliate, you’ll manage to refer a patron, you’d receive $50 for that specific sale alone!

Here’s an encouraging idea: many big tagged merchandises are being sold for $1,000 and above, and their merchants are often watchful for hardworking affiliates.

There is no limit as to the number of affiliate plans you can sign up with.  Hence, there is no restriction as to how much you can receive from affiliate business.

Don’t know where to begin hunting for profitable affiliate schemes?

You can begin your affiliate marketing escapade with affiliate networks like clickbank, cj and shareasale.  These channels are a collection of affiliate programs under one chief system, making it simple for newcomers to learn the details of affiliate commerce.

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Learn How To Write For An Online Audience

September 23, 2008 by article_marketer · View Comments 

One of the issues that an affiliate marketer must understand is how to write for an internet consumer.  This is due to the reason that, on the internet, an online businessman is narrowed to printed words when it comes to imparting his views.  If he can write superior than other affiliate entrepreneurs, then he has more than a fair possibility of outdoing them.

Here, composing for an online audience is very much different than composing for print magazine.

For one, internet users are less patient.  They scan substance on the monitor , which is more traumatic for the eyes.  Readers of print journals have more selections when it comes to expending the substance they are presented with, hence making their occurence more pleasurable.

Also, online users have more selections which they can simply avail of.  If they don’t want what they’re reading, they can go to another sites with the hit of a button.  Catching their interest and keeping their interest are important when it comes to writing online content.

Here are some very important suggestions when composing for an writing  client:

1.    Make certain your banners are captivating.  Banners are the first few expressions that your audience will perceive when they visit your page.  Most times, they will critict your website rooted on your banner .  You have have 3 seconds to sway them to stay, and such can only be completed via a appealing headline.

2.    Formulate your piece simple to peruse.  Make use of bullets and numberings as much as possible. Below 15% of your guests will read all of what you will put.  A lot of them will read through every piece, searching for for the statistics they need or tidbits they will deem captivating.  You can make things simple for them by arranging your content for simple scanning.  You can also emphasize vital points of your content , by means of bold fonts or variation of colors.

3.    Make your sentences simple.  Compose as if you’re delivering a message to a 12 year old kid.  This isn’t meant to insult your prospective audience.  This is so because the standard reading knowledge of net browsers is that of a 12 year old pupil.

4.    Keep your clauses brief.  This will supply more empty plots for your online site.  Empty plots is called negative rooms , and it is very vital for internet publications.  Negative plots  permits your patrons’ eyes to rest.  net design professionals even concur that 2/3 of a whole online page should be composed of negative plot  .

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