250 million in 11 months using integration marketing

What I’m about to share with you could seriously change your financial future in a positive way…

Wait let me rephrase that.

What I’m about to share with you, directly led to over $250 million in sales for one of my clients in less than 11 months.

Okay, I don’t expect you to believe me, and I know that’s a bold statement so let me give you little background.

I’ll also fill you in on my latest marketing project (these are the same tactics that I used in creating the $250 million in sales for my client) that I’m working on with Mark Joyner, the legendary marketer and business building expert.

I’ll keep this short as possible while explaining this very powerful, “integrated” way of marketing yourself, your idea or your existing product or service.

As you know, I specialize in doing joint venture deals. I connect supply and demand chains, create new relationships, products and services and ethically use underutilized assets of other people, companies, networks, etc as distribution channels to create, automated profit centers.

I know that’s a mouth full, and it may sound confusing, but stick with me.

A little background first…

You see, leveraging existing relationships and trust of other people can literally cut years off of the time that it would take you to create these relationships and trust networks by yourself.  It’s one of the primary tactics that top level marketers and  entrepreneurs, from one-man startups to international corporations have used to launch and expand their businesses for the last 200 years.

If you can tap into these types of existing relationships (and I’ll show you how),  the time it will take you to start earning more money from your business (or start a new one) will be reduced by weeks, months and years. This is a proven fact that I personally witnessed week in and week out since I (unknowingly) started doing joint ventures back in 1989 at the will age of 19.

You’ve been on my list, RSS feed or read by regular blog posts, so you know that I try to push out high-quality, joint venture based information on a regular basis to give you proven ideas, tips, tactics and strategies that I’ve personally used to create millions of dollars for my clients over the years. Hopefully, I’ve earned your respect and most of all your trust in directing you towards being more profitable in your business using joint venture marketing techniques.

Okay, so maybe you know this already. You know about the power of leveraging other people’s underutilized assets. You’ve heard how joint ventures can quickly turn into profits. But, I’m willing to bet that you have not successfully executed a joint venture relationship as of yet.

Let’s take this one step deeper. There is a subcategory to doing joint ventures that allowed me to “integrate” my clients services directly into the existing sales process of another company for no upfront, out-of-pocket costs and with very little risk. In fact, the entire process was set up with a phone call and one face-to-face meeting.

So let me help you take the next step and introduce you to the specific way of setting up profitable joint venture deals through a process called “integration marketing”. In short, integration marketing literally allows you to integrate or insert your existing product or service into the existing sales process of a related product or service.

Integration marketing techniques have been used by some of the world’s most famous companies including Microsoft, McDonald’s, HP and Wal-Mart,  but don’t let that intimidate you or send you down the ” this won’t work for me” highway. It works just as well for small start-ups and  entrepreneurs at home in their pajamas. The same tactics apply regardless of the size of your company. It works if you are one man or woman show or if you manage a complex international corporation with thousands of employees.

My latest project has connected me with the legendary marketer, Mark Joyner. Mark has written an entire book on the subject of integration marketing. He’s taken the concept and broken it down into bite sized, easy to understand concepts that make it easy to understand and apply these integration marketing tactics to your own business. He’s even come up with a method based on “predicted math” that you can use to ensure the highest probability of success when you apply these integration marketing methods.

My next post will give you specifics of how you can start increasing your profits  using these integration marketing techniques.

How a Joint Venture is Turning Texas Green

Energy production is expensive, and a heavy investment is required to build the plants necessary to turn fossil fuels into energy, such as coal plants. It is also expensive to manufacture plants that turn natural resources into energy, such as river dams and wind generators. However, thanks to the help of a recent joint venture of both U.S. and China companies, the largest wind farm in America will be developed in West Texas.

The Joint Venture Partners

A-Power Generating Systems Ltd. is a China-based company that specializes in distributed power generation, and it owns China’s largest wind turbine manufacturing facility. They have teamed up with the U.S. Renewable Energy Group and Texas wind power developer, Cielo Wind Power, to form a joint venture in West Texas. This JV will entail a wind farm project covering 36,000 acres of land and will generate approximately 600 MW of electricity per year.

Why Texas?

In a state that was made from the discovery and drilling of crude oil, clean wind will now be one of its largest energy output. Why did they choose Texas? It turns out that the largest state in the contiguous U.S. has enough sustainable wind in parts of West Texas to build the wind farms. Except unlike oil, the resource never runs out.

These choice conditions were ripe for China’s largest wind turbine manufacturer to bring their technology, expertise, and money to the U.S. The JV will largely be financed by China banks, but will also be financed in part by loan guarantees and grants from the U.S. government. The total cost for constructing the wind farm is expected to be $1.5 billion.

The result of this JV will be the largest wind farm in the country – and possibly the world with the size of wind generators used. The final count will be 240 wind-generating units, each capable of about 2.5 MW per year, which is the largest power output for any wind generator. Previous wind generator models typically produced an average of 1.6 MW. The total estimated power generation would be 600 MW per year.

Joint Ventures: Turning the World Green

This is an exciting time not just for Texas, but also for the world. With quickly depleting natural resources, the entire world needs to eventually switch its dependency of power consumption to renewable sources. With the superior wind generator technology coming out of China combined with the expertise and cost-efficiency of Cielo Wind Power, the new farm will be a litmus test for future wind farms with larger wind generators.

This is a big example of how technology meets expertise and availability to produce a winning product. Although your JV may not be a $1.5 billion project, you can still network and look for a viable JV partner who has the technology to meet your resources, or vice versa. Think big. Don’t be afraid to ask to join the ranks of major players. Make innovation a goal. And remember that the product of synergy between a winning JV is more than the sum of its parts.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

4 Legal Considerations for Your Joint Venture

Any business dealing must be considered from all legal angles. Joint ventures are no different. When you join into a JV, you are contracting into a legal business entity with another business or individual. Thus, you need to protect yourself legally, and be sure that all your JV business decisions are made with all legal implications in mind.

Form a Legal Agreement

The first step you usually take in the joint venture process is finding another person with whom you can agree to do business. After proposals are made and negotiations take place, you and your new JV partner have an agreement, at least in spoken terms and on notepads.

The next step is putting all your agreements on paper and signing it. This becomes a contract between you and your JV partner. It must include the party names, the consideration (what you both will get out of the JV), all the actions, considerations, representations, and covenants you have agreed upon, and dated signatures at the end.

A joint venture agreement may be simply one page with a list of the agreements. However, if your JV is more thorough and complex, you may have pages and pages of detailed actions that should be in writing so that neither you nor your JV partner has any misunderstandings of your expectations. If your agreement is longer, you may do well to hire an attorney to draw up a formal legal agreement.

Form a Legal Entity

How will your JV operate? Will you become a partnership? Perhaps form a Limited Liability Company with specific business goals? Your JV business entity is an important consideration. If you will operate with any legal structure, you need to register your joint venture business with your state Secretary of State in their business division.

This step means completing forms, paying fees, and submitting any articles of incorporation if necessary to get your JV business registered. If your JV will operate under any name other than your registered business name, your business alias must also be registered with the state.

Business registration can be done easily by yourself by performing research into your state’s business registry website. Of course, an attorney can handle your registration more quickly and thoroughly if you are willing to pay the fees.

Obtain IRS ID and Necessary Business Licenses

If your JV is operating under a new business entity, you are likely required to obtain a new Tax ID number from the IRS. A Tax ID is required for any other vendors with whom you do business, and it is necessary if you have employees so you can withhold taxes.  Check with the IRS website for details.

Ending the Joint Venture

A JV may have a finite lifespan, or it may operate in perpetuity until you and your JV partner agree to end the venture. You may need the help of an attorney to draw up the ending agreement, especially if you and your JV partner do not agree on how to divide any accumulated profits or assets. You will also need to inform the state of the dissolution of your JV business entity.

There is much legal consideration when you form and operate a JV. Don’t overlook the importance of these issues, and don’t hesitate to hire an attorney if you are at all confused about what needs to be done.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

4 More Ways You Can Control Risk in Your Joint Venture

As you move forward with your joint venture, there are always risks along the way. The key with any business practice is to identify risks and take precautionary measures to control and avoid them. Below are four good ways you can control risks with your joint venture so you can enjoy a long and fruitful partnership.

1. Use existing resources rather than paying for new ones

Finding sources for capital can be difficult and costly. Why not use existing resources as much as possible when you form a JV? Rather than buying a new delivery truck for your JV, use an existing one from your company. The same holds true for computers, equipment, supplies, and even human resources. Utilize as many resources as possible at your disposal, and your JV partner should do the same.  This will save you money down the road in interest charges and unnecessary capital expenses.

2. Reduce or eliminate your overhead

Overhead can be an incredible drain on your joint venture budget, requiring constant inflow of cash to patch the outflows. Try to operate with as little overhead as possible or eliminate it completely. This is where using existing resources can come into play by using and sharing existing office supplies and/or office space. Use an existing cubicle in either your or your JV partner’s office for your administration. Any expense that is related to general or administrative costs is overhead. Keep it low.

3. Choose business associates carefully

One of the biggest risks in business is trust. You must trust others to do business ethically and trust that they will not take advantage of you. However, these types of business people exist – which is why it is so important to carefully choose the business associates on whom your JV depends. Delivery companies or distributors should have the highest reputation. Get your JV business supplies from a vendor who has great prices, but not so cheap that your product suffers. JV success depends on the quality of your product or service and your reputation.  Protect them both with the choices you make.

4. Don’t depend on government contracts

There can be big money in government contracts, and a lot of businesses do well with work awarded by federal or state government. However, government agencies have a tendency to eliminate contracts at a whim for budget reasons or even disappear itself at the decision of the Appropriations Committee. If you can acquire government contract business, that is certainly fantastic. However, make sure you diversify your business so that you don’t depend wholly upon government work.

A JV business can run smoothly and efficiently. Shared resources and smart decisions are the key to making a JV a success. However, you must form and implement strategies to reduce and control risk. Use little new capital. Operate efficiently. And choose your business associates and deals carefully.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

Joint Venture Psychology: Branding for Profits

What is your joint venture brand? Don’t have one? You should. From the moment that you and your JV partner agreed to venture forth together, you should have been developing the branding idea as well as the product idea.

What is branding? You can walk into a retail grocery store and find many brands of products. In the cereal aisle, you may find brands of Kellogg’s, Post, or General Mills. In the coffee section, you may find brands such as Folgers, MJB, or Maxwell House.

However, branding is more than just a name. It is an identity and a reputation. Branding is the name people think of when asked about products or services in your industry.  It’s the belief in quality in your product either from reputation or past experience.

Therefore, your JV brand is the key to attracting and retaining customers. But how do you form a JV brand? Here are some simple elements that can help develop your JV brand:

Joint Venture Business Name

What is your JV business name? A business name should be easy to remember. It should also be easy to spell.  In this world of Internet commerce, your JV business name should be easy to type into a URL or in a Google search.

Your joint venture business name could be your two business names together. Popular JV businesses like Sony Ericsson simply combined two brand names together to form yet another recognizable and popular brand name. Consider this only if both your separate businesses have a recognizable brand already.

You may consider forming a new name for your JV business. Choose a name that states what your JV business does, or the type of industry you serve. Don’t choose “Great Seeds” of you have nothing to do with agriculture. Your business name is one of the biggest elements of your branding efforts.

Joint Venture Logo

If you will be running your JV business as a separate entity and name, include a logo as part of your business branding design. A logo could simply be the font and style of your business name. Choose fonts that are right for your JV business. Is your JV business creative and artsy? Choose a cursive style font. Do you and your JV partner offer financial services? Stick with traditional serif fonts.

A logo design may include a graphic as well. If you include a graphic, be wise in the choice of style and color. Remember, you will need to make prints of your logo on stationery, advertisements, etc. Don’t choose too many colors. One or two is perfectly acceptable.

A logographic should not be too “busy”. Create something simple that enhances your JV business name. If it is too cute or detracting, cut it.

Tagline

A tagline can also be essential in your JV business branding. Famous taglines such as “Are you in good hands?” or “Don’t leave home without it” let us know we are talking about Allstate insurance or American Express. If you use a tagline in your branding, keep it short and simple. Spend a good amount of time developing a tagline. It should be something that is memorable and important to your business.

JV branding takes time. But with the right name, logo, and tagline strategy, you’ll have a good start on getting your JV brand recognized.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

Next Page »