joint venture marketing
Joint ventures are an effective way to promote your business and build your customer base with little cost at the front of the endeavor. The savvy use of particular online advertising tools will provide even greater value for your advertising dollar.
There are many options in online marketing today, making the road somewhat challenging to navigate for business owners new to the idea of Internet advertising. We have five tools you should learn to use wisely to make the most of your joint venture.
Search engines are important if you want potential customers to find your website when they are searching for an item online. Search engines are completely free to use, and they provide a goldmine if you manage to achieve a high search engine ranking for your business. Getting that ranking involves a combination of submitting to all the primary search engines, as well as providing quality content that will push you up the SEO hierarchy.
Email Signature Files
This underused method of online advertising is extremely easy and effective. Whenever you send your email out to anyone, make sure your signature includes a four-line description of your business. The best responses will also provide contact information for your website and incentive for guests to visit. Incentives might include sign-up to your newsletter or a free report offer to generate audience interest in your business.
Autoresponders are an absolute must if you want to ensure follow-up with every customer and potential customer who visits your website. You may be effective in responding to a customer’s initial requests, but autoresponders take the process a step further by making subsequent contact with the customer after the initial contact. This is the perfect way to reach customers who were too busy or cash-strapped to make a purchase at their first visit, or who might have lost your contact information or forgotten about your business.
While many business owners use Facebook to keep in touch with friends and family, they often neglect these social networks when it comes to effectively promoting their businesses. However, Facebook, LinkedIn and other social networks are a cost-effective way to expand your company’s exposure. When you use social networks in your joint ventures, you exponentially increase your exposure by utilizing the websites of your JV partners to promote your own company as well.
Everyone has a list of favorite blogs they read regularly, and yours should be on the list if you are serious about promoting your company online. Blogs establish the creators as experts in their fields, and customers are much more likely to buy from a business that is an expert in the industry. Blogs should be updated two or three times a week to ensure a customer continues to tune in for the latest information.
Internet tools offer a wealth of advertising possibilities with few up-front costs with which to grapple. When you effectively combine resources with JV partners to reach a broader audience, you ability to expand your customer base, and your profits are nearly limitless.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
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