• IBM’s Collaboration Marketing Efforts to Tap into China’s Market0

    joint venture marketing Utilizing collaboration marketing, IBM and Genesys Telecommunications Laboratories have entered into a joint venture to penetrate into China’s call center market. Although IBM and Genesys have been working together for many years, this is the first time they will engage in a joint venture to market call center technology in China. Capitalization

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  • IT Executives Target Collaboration Marketing Tactics in 20080

    As 2007 winds down, IT executives are looking to take their businesses to the next level in 2008 with collaboration. Despite the threats of recession and mortgage crisis that are hurting the overall economy, IT executives remain confident in pursuing 2008 growth. Research demonstrates collaboration reigns as a top 2008 priority According to a Ziff

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  • Strategic Alliances Prevail, Even in the Educational Industry0

    In a momentous industry first, five university presses have joined together in a strategic alliance in order to address the changing dynamics in the scholastic publication industry. Demonstrating the power of strategic alliances, even in overcoming industry challenges, the collaboration brings together the resources of these five publication houses. Strategic Alliance controls costs The academic

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  • Research finds Pharmaceutical Companies Benefit from Collaboration Marketing0

    According to research conducted by Best Practices, a pharmaceutical research firm, collaboration marketing is a critical factor in the successful launch of pharmaceutical products. Thus, the power of collaboration marketing is once again demonstrated across diverse industries. Collaboration Marketing closely tied with successful launches On average, pharmaceutical companies begin their collaboration marketing efforts for a

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  • The Predictive Characteristics of a Successful Strategic Alliance0

    Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful. Utilized properly, a strategic alliance takes revenues to the next level, but if the underlying fundamentals of a strategic alliance are not in line, then neither party will benefit. Underlying fundamentals of a successful Strategic

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  • The Underutilized Value Behind a Strategic Alliance0

    Fortune 500 companies, along with sole proprietorships alike, have demonstrated the inherent value and power of strategic alliance. Strategic alliances allow you to instantly expand the value of the customer base. However, the question still remains – how much is a strategic alliance really worth? Before embarking on a strategic alliance endeavor, it is critical

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