Utilizing collaboration marketing, IBM and Genesys Telecommunications Laboratories have entered into a joint venture to penetrate into China’s call center market. Although IBM and Genesys have been working together for many years, this is the first time they will engage in a joint venture to market call center technology in China.
Capitalization on each partner’s [...]
As 2007 winds down, IT executives are looking to take their businesses to the next level in 2008 with collaboration. Despite the threats of recession and mortgage crisis that are hurting the overall economy, IT executives remain confident in pursuing 2008 growth.
Research demonstrates collaboration reigns as a top 2008 priority
According to a Ziff Davis [...]
In a momentous industry first, five university presses have joined together in a strategic alliance in order to address the changing dynamics in the scholastic publication industry. Demonstrating the power of strategic alliances, even in overcoming industry challenges, the collaboration brings together the resources of these five publication houses.
Strategic alliance controls costs [...]
According to research conducted by Best Practices, a pharmaceutical research firm, collaboration marketing is a critical factor in the successful launch of pharmaceutical products. Thus, the power of collaboration marketing is once again demonstrated across diverse industries.
Collaboration marketing closely tied with successful launches
On average, pharmaceutical companies begin their collaboration marketing efforts for a product [...]
Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful. Utilized properly, a strategic alliance takes revenues to the next level, but if the underlying fundamentals of a strategic alliance are not in line – then neither party will benefit.
There are several underlying [...]
Fortune 500 companies, along with sole proprietorships alike, have demonstrated the inherent value and power of strategic alliance. Strategic alliances allow you to instantly expand the value of the customer base. However, the question still remains – how much is a strategic alliance really worth?
Before embarking on a strategic alliance endeavor, it is [...]
The power of collaboration marketing continues to certainly gain steam. Recently, Microsoft and CAE announced their marketing collaboration strategy, specifically targeted towards the audience of defense, homeland security, and public safety.
This is a powerful synergistic relationship that will let both brands capitalize on the resources and reputation of its partner. Microsoft, as we [...]
The manufacturing giants once kept the innovation in marketing minimal, viewing any partnerships as a potential conflict of interests. With an industry market of competitiveness and secrecy, collaboration was a faux pas word that was not utilized during strategy meetings. However, without collaboration marketing, one company can only accomplish so much.
The analogy is [...]
McDonald’s Happy Meals and Disney’s toys. Garmin’s GPS and Hertz’s rental cars. These are all tried-and-true joint venture marketing partnerships that have led to significant success – and increased revenues.
The underlying fundamentals of joint venture marketing are simple. You partner with a company and have them deliver your message to their customer [...]
