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Monthly Archives: June 2008

Customer Service Tips for Relationship Marketing

27-Jun-08

Customer service is an integral part of creating a strong and solid relationship with your clients. A company’s most vital asset are its customers—your business could not exist without them. By establishing good customer service practices, you will strengthen your relationship marketing strategy, as well as your customer associations. Below are a few straightforward tips [...]

An Overview of Relationship Marketing

20-Jun-08

Relationship marketing is a form of marketing that developed from the direct response marketing campaigns, which were popular in the 1960’s-1980’s. These campaigns emphasized the importance of customer retention and continued customer satisfaction, rather than stressing and outing attention toward individual transactions, and per-case customer resolution.
What is Relationship Marketing?
Relationship marketing is a type of strategic [...]

Social Networking as Part of Relationship Marketing

13-Jun-08

In internet commerce, it is vital to build a strong network of relationships with your customers. By having a base of loyal customers, you ensure the successful longevity of your business. From time to time, it is necessary to gain new business—new clients and customer with whom you bring into the pool of focus for [...]

Beginning Tips for Relationship Marketing

06-Jun-08

Relationship marketing, simply put, is the strategy of building strong, lasting relationships with your client base, thus building loyal and committed customers. Often in striving to gain media visibility and recognition, businesses temporarily forget or overlook their most important marketing resource – your business relationship with people!
Below are a few handy tips to help you [...]

Why Relationship Marketing is deeply effective

03-Jun-08

Relationship marketing focuses on the connection a company has with its existing client base. This marketing strategy seeks to improve and build on this relationship, which in the long run will create a loyal customer base and profits for the company. Relationship marketing is a long term process that looks for stable solutions to [...]