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Monthly Archives: July 2008

Relationship Marketing: How to Increase Qualified Leads by Using the Purchase-Readiness Survey

25-Jul-08

The Internet marketplace is growing increasingly competitive and difficult to navigate. The response rates from customer inquiries are trending downward and the process of driving new leads is becoming more expensive.  Therefore, it is critical to incorporate a relationship marketing strategy into your businesses marketing plan to help maximize the power of each and every [...]

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First Steps to Forming a Strategic Alliance: Identifying your Target Market

18-Jul-08

If you have an Internet business, particularly a small one, forging partnerships with companies in related markets is an important marketing strategy to raise awareness for your business and to expand your own client base.
This may sounds like a fantastic idea, but how do you go about building these partnerships? It seems so daunting . [...]

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Key Points to a Collaboration Marketing Strategy and how it will Benefit your Business

11-Jul-08

While a collaboration marketing strategy may not be ideal for every business, there are several benefits to consider. It is a mechanism with which to build strong relationships with both customers and business.
Relationships have always been a cornerstone of effective marketing, and collaboration marketing is a way to foster trust and build strong alliances. The [...]

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Giving the Unexpected to your Customers

07-Jul-08

In a relationship marketing platform, creating lasting relationships with customers is integral to a successful marketing plan. Creating strong affiliations and contacts through superior customer service is the first step towards a successful relationship marketing platform, but it is also important to develop ways to give the customer more than other companies are providing – [...]

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