There are many different ways to reward a partner that drives new sales and supports your company’s growth. One of the most popular is to share a percentage of the revenue that is generated by the relationship.  Certain deals will require very specific revenue amounts to be shared which ultimately will be the primary benefit [...]

Social media marketing is now a cornerstone of any marketing campaign for businesses, especially those that are marketing their products or services directly to consumers. If you intend to create successful business partnerships then plan on executing co-branded social media marketing campaigns. There are many sites that can be leveraged for tapping into a social [...]

There are many important stages to creating a successful business to business partnership deal. Generally all B2B partnerships keep to a few basic steps from initiation to execution. The following are ten points to be aware of while moving through the process of establishing a business to business partnership. Whether you’ve never established a partnership [...]

There are many benefits to partnerships for companies of all sizes. However; for small business owners finding the right set of partners to help grow a business can be the best strategy available. Most small businesses have limited resources and staff available to execute business plans and strategies to reach target demographics. Partners can bring [...]

3 Tips When Your Company is Approached for a Business to Business Partnership

by Christian July 2, 2012

Being approached to participate in a business to business partnership is an exciting opportunity for most small business owners, especially if the company reaching out is large or well established in their industry. This type of unsolicited partnership deal is enticing and has potential to give small businesses immediate market traction. However, it’s good idea [...]

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