joint venture marketing
joint venture marketing
You may already know that joint venture marketing is a good way to drive traffic to your website and build a healthy customer base. But how do you start? The first step is to find companies that you are interested in partnering with to build up your business. There are plenty of ways to search out JV partners and a few of them are listed right here.
One way to find JV marketing partners is by searching them out for on your own. Use keywords that match your business to find related companies that may be more established. Once you find a company that looks like a good prospect, join their forum and participate in their message boards to find out what type of client base they attract.
If you receive newsletters from various companies, consider those businesses as potential JV partners. You can research them using the same methods you used to learn about the companies you found through search engines. Study the newsletter to determine whether the company’s products and philosophies are compatible with yours. Go to the company website and join the forums and message boards there to determine the type of community the business attracts.
Seminars, conferences and trade shows are all excellent vehicles for networking with others in your field or complementary industries. This is the perfect place to meet potential JV partners who share your desire to build their businesses. However, simply attending the event may not be enough to get you noticed by the larger companies that would really be able to give you a helping hand in the marketing department. If you rent a booth at the event, you will automatically give yourself credibility in your industry. This status will allow you to network with other attendees, as well as the speakers of the events.
There are also websites designed to help businesses match up with JV marketing partners. Subscribers usually pay a fee to join the service, and they are allowed to post their joint venture proposal and information about the company. The proposal is sent to all the members who have expressed an interest in the particular industry. You may receive responses back relatively quickly, especially compared to the time it would take you to search out and research companies on your own. If you decide to join one of these networks, thoroughly research the website and read reviews to ensure you get a good value for your subscription rate.
joint venture marketing begins with finding partners that will be effective in helping your business grow. By using these four methods effectively, you will be on your way to a joint venture experience that will attract more customers to your company and increase your bottom line.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.