Customer Partnering How to Use Customer Partnering to Acquire New Customers and Retain Old Ones If you want to partner with your customers – successfully and profitably – this is the guide you want. Provides a ready-to-use methodology for partnering with your customers. Shows you a step-by-step process for vendors for building a joint business
Provides a ready-to-use methodology for partnering with your customers. Shows you a step-by-step process for vendors for building a joint business plan with your customers – reserving a special place in the plan for the you.
As a special promotion to Amazon.com customers – if you buy “Customer Partnering, An Executive Guide to Key Practices” from Amazon.com you will get a free related 1 hour audio cassette on customer partnering as well.
Includes information on: why customers & suppliers partner with each other, customer partnering vs. other types of partnering, selecting a customer partner, which customers to avoid, developing your plan, developing a joint plan, the “Top to Top” meeting, practical dos and don’ts, customer politics, employee issues, the initial launch, not resting on your laurels, pitfalls and danger areas, making sure you capture your piece of the value you create with your customer, and how to get started.