joint venture marketing
When was the last time you made a bad decision? Perhaps it was just this morning when you decided to skip breakfast. Your decision to skip the most important meal of the day was a personal one, which only affected you. However, what if your decision had an impact on your joint venture or your JV partner? If you didn’t fuel up properly and your body and mind did not function at its highest level, could you be on a path to making more bad decisions that affect the success of your JV? It’s possible. That’s why simply becoming a member of a JV can help you make better decisions and improve your well-being.
Responsibility of Human Cooperation
Psychological studies have shown that when individuals act only for themselves, they tend to make decisions based almost solely on emotion. A key factor in a successful JV is cooperation, which requires each partner to focus not only on his own needs and wants, but his partner’s as well. When someone else may be affected by a decision, we as humans tend to act more rationally, rather than seek to maximize our own benefits.
What this says is that your involvement with a JV can help you make better decisions when someone else’s well-being is also at stake. The power of cooperation is the leverage needed to get group members to contribute their highest efforts for the collective benefit of the group.
Improvement of Information Processing Capabilities
As mentioned, when you make decisions that may have an impact on others, you will tend to be more rational. We as humans are emotional creatures. And emotions can sometimes lead to irrational behavior, especially when it comes to competing with others for resources.
However, if you pool resources and share in a common goal with a joint venture partner, you will tend to take in more information and process the information more thoroughly on a non-competitive level. In essence, your shared culture develops a better processing system for mutual benefit.
Better Behavior Makes a Better Person
Cooperation for mutual advantage is evidenced in basic society. We have developed societal regulators who help make the laws that benefit society as a whole and have enforcers who make sure that no one benefits at another’s expense. This is the entire basis for the term “civilization”. We have become better people and improved society by not remaining barbaric or savage in nature.
The same goes for you as an individual. You can improve your personal emotional and cognitive maturity with the decisions you make for the benefit of your JV. Your financial situation can improve with the pooling of resources and cooperation you get with your JV partner. In addition, you will feel more compassion and enter a more rational psychological state when you know that your decisions are benefiting both you and someone else. So go ahead, have that bagel and make better decisions today.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
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