joint venture marketing
You may have heard about the popularity of joint ventures today. You may have heard how business owners are using them to build a targeted market base and increase profits. However, you just aren’t completely sure whether your own business is ready to undertake a joint venture partnership.
If you are feeling a tad apprehensive about the idea of taking on a joint venture, consider these factors to determine whether it is time for your business to take the next step in its marketing efforts.
What is Your Strategy?
Before you set out to find a JV partner, consider your own business strategy. While joint ventures can fit the bill for many business owners, they aren’t the right fit for every business goal.
When you take the time to define your own business goals, you can see whether a joint venture is appropriate for your own strategy. It also helps to know your goals before setting up your first joint venture to ensure you and your JV partner are on the same page in terms of your goals for your businesses and your partnership right from your first meeting.
What can You Bring to the Table?
Evaluate the strengths and weaknesses of your own company before determining whether a joint venture is appropriate for you. Any potential partners will want to know how your company will benefit theirs in the joint venture you form.
Know what you have to offer before approaching any prospective joint venture partners. By defining your own business needs, you are also better prepared to search for the best potential partner to meet them.
Where is Your Customer Service?
When you implement a joint venture, the idea is to grow your customer base quickly. Make sure your staff is prepared to handle an increased customer flow before you set out on your first joint venture. Service training and adequate resources to care for more customers should be in place prior to your marketing blitz; otherwise, you may only succeed in frustrating new customers who will never set foot in your business again.
Are You Ready to Sign?
Before you begin a joint venture with another company, it is important to familiarize yourself with the legal aspects of the partnership. No joint venture should ever be considered “official” until a contract is drawn up and both partners have signed on the bottom line. Before you begin searching out prospective JV partners, educate yourself about the common legal issues facing joint ventures so you are ready to address them as soon as you locate another business interested in partnering with you.
Joint ventures can be an excellent marketing tool that gives you plenty of bang for your advertising buck. Joint ventures allow you to team up with other businesses for the purpose of increasing your targeted customer base and your bottom line. However, a little preparation goes a long way in ensuring you are fully prepared to embark on a joint venture and manage all of the benefits and possible issues that might accompany your agreement.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
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