joint venture marketing
Most business owners have heard that the money is in the list, and this common adage isn’t far from the truth. If you want to make the most of your Internet-based business, a comprehensive client list is the first step. Even those who sign on for joint ventures, as a means of list building will benefit from these additional techniques.
Check out our tips for building a long and effective customer list for your business.
Establish Your Credibility
The first step in getting potential customers to provide you with their contact information is to establish yourself as an expert in your field. You can do this a number of ways, such as public speaking engagements in your area, webinars that customers sign up for, or published articles at a variety of online venues. You can also publish your own how-to guide or e-book on your subject of expertise.
When customers see you as someone they can come to with questions or concerns, they will be more likely to want to develop a relationship with you that involves the exchange of contact information.
Sometimes you have to sweeten the pot to get customers to give up personal information for the sake of your list building. In a joint venture, this might especially be true as you try to woo customers from one business to the other.
One of the easiest ways to make information sharing more enticing to potential customers is by offering them something for free. You can provide a sample of one of your products, a subscription to your online newsletter or a discount coupon for their first purchase. When customers feel like they are getting something good from the deal, they will be more likely to relinquish information like email addresses.
When your customers do contact you with orders or questions, you don’t want to leave them hanging. Autoresponders are essential to ensure your emails get through to your customers and effective lead capture pages are created. The easiest way is through a reputable autoresponder service, but do your homework before choosing a company, since not all are created equal. Look for the company that has a long history and good reputation, all at a price you can afford.
Even with all the dynamic tools in the Internet marketing industry today, there is simply no substitute for building good, old-fashioned relationships with customers. Through top-notch service and regular correspondence, you can transform first-time customers into loyal clients in no time. Keep in mind that those returning customers may also bring new clients to your business through word-of-mouth-advertising, giving these clients even more value to your business. Concentrate your efforts on customer service from the first contact with a customer, and you are much more likely to build a large, effective customer list for your business.
List building is essential to the success of any online business today. Even with a joint venture to broaden your prospects, the right techniques in list building will give you a bigger, more effective customer base to boost your profits and your bottom line.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
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