• Your Joint Venture Partner: Apples and Oranges or Two Peas in a Pod?3

    joint venture marketing A joint venture can be challenging, not just in the sense of business success, but of psychological success as well. Within your joint venture is a dynamic between you and your JV partner that requires careful maneuvering, much like a courting ritual. There are careful dance steps, communication gaps, and misunderstandings. And

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  • How to End a Joint Venture Painlessly0

    joint venture marketing During your ongoing business dealings, you may find that your markets change, your customers grow and diversify into other demographics, and even your products or services may modify into something new. This can also be the case for your joint venture partner’s business as well. If you find this happens and your

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