One of the best ways to begin implementing this type of plan is to get your employees fully involved. Often, employees simply do not know where to look for prospects, or how to convince them to accept becoming a new referral. Supply your employees with a referral toolkit to direct them on how to best approach prospective consumers as well as helping them avoid learning through a trial-by-error process that may cost you valuable referrals.
Create Videos of Your Team
When a picture is worth 1,000 words, a video may be priceless. Create a short and informal video that will help provide a powerful supplement to your stories. You can have a hiring manager determine who may be the best candidates for your video excerpt who can share the exciting possibilities of being a referral or a referrer for your company.
Develop a Powerful Referral Slogan
Often, a referrals program will have a compelling slogan. However, very few of them are memorable. If can be worth the investment to get the assistance of a professional marketer to help you create the most compelling selling slogan around. The best slogans are those that help to ensure maximum impact.
Supply a Story Inventory
Many prospective consumers are compelled to learn more about the business they may invest their time or money in. Make sure you provide a powerful tool for gathering referrals for your firm. Your first step will be to have your story developed. Place it on an “About” section on your website or profile. Share it on Wiki or create a website for your story alone. Make sure your story provides your business focus, best practices, and history. Your goal is to provide employees with access to an abundant amount of information about your business and its story.
Offer a Friends Program
Employees can be the greatest salespeople even if they do not have a background that provides them the direct experience of product or service sales. If you solicit your employees and encourage them to become referral volunteers, you could have the best referrals program workers around. People are often surprised to hear hourly employees espouse the benefits of their products and services and sometimes this can have great impact on those who may have been fence sitting previously.
Answer the Tough Questions
If you work in a competitive industry, you may have consumers who will fire questions back at you when you begin praising what your business offers. Be prepared ahead of time. Know your business and its facts, statistics and selling power. Do not be afraid to address the toughest questions with good, honest answers.
Using a referrals program to generate more income for your business is a solid method for increasing your bottom line profits and supplying your company with consumers who have a default level of trust in your offerings.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture and Referral Marketing firm. He exemplifies how to profit from Joint Venture and Referral relationships by creating profit centers with minimal risk and maximum profitability.
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