Affiliate marketing, a strategy within the class of joint ventures, is a powerful marketing strategy that companies utilize as a platform to take their business to the next level. Whether you own a small or large business, affiliate marketing can significantly increase your revenues, often exponentially.
The fundamentals of affiliate marketing
Fundamentally, affiliate marketing is [...]
The growing popularity of joint ventures, powered by the significant revenue benefits it brings to businesses, has prompted many entrepreneurs to jump into the opportunities – without analyzing the situation carefully.
Unfortunately, improperly conceived decisions might lead to fatal mistakes, hurting both brand image and profitability of your small business. If you are not familiar [...]
With the fallout of the mortgage industry and smattering of the housing market, consumers are indeed shutting their wallets closed – and retailers are feeling the pinch.
As the indicators of an economic recession loom on the 2008 horizon, many people have asked me how they can continue to grow their sales. With the economic [...]
Smart entrepreneurs go completely against the herd mentality of business. They don’t compete – and this is how they build highly successful businesses. “How could they not compete?†you ask, arguing that competition is the core of an economically viable company and economy. Interestingly enough, smart entrepreneurs do not compete – instead, [...]
Joint ventures are no longer reserved only for the powerful Fortune 500 companies. With the advent of the internet, both small and medium businesses alike can benefit from this powerful business strategy. The types of joint venture marketing partnerships you create are only limited by your imagination, and every industry has different dynamics [...]
Joint ventures are typically associated with Fortune 500 companies, where major players team up with other large corporations to further increase their share of the marketplace.
However, what if I told you that your business can also reap the same exponential rewards of joint venture marketing? Indeed, whether your company has one or 100 employees, [...]
With the 2007 holiday season ending, new statistics have been published, revealing the comfort level of consumers and shopping online. Indeed, not only have consumers increased their ease with shopping online, but also with their comfort with online advertising.
In the past holiday season, the comfort levels consumers displayed with rich online [...]
The age old adage pertaining to “word of mouth†advertising still holds true: make a customer happy, and he will tell one other person; make the customer unhappy, and he will tell 20 others. However, with the power of the internet, this impact has grown exponentially, as “word of mouth†published in blogs, websites, [...]
When two companies are considering a collaborative marketing or joint venture partnership, there is a precise recipe for success. Negotiating a joint venture is very different than other types of business negotiation. Instead of splitting the pie, where one companies vies for a larger piece, the key to joint venture negotiations is expanding [...]
The incredible popularity of social networking sites, such as FaceBook, MySpace, and Yelp, demonstrate that individuals are collectively looking for ways to connect with each other. Yelp, a popular social networking recommendation site, is based solely upon individuals sharing their own opinions, experiences, and insights regarding local businesses and activities.
Businesses are social too.
And businesses [...]
