Beijing Jeep A Case Study Of Western Business In China In this updated, paperback version of BEIJING JEEP, journalist Jim Mann traces the history of the stormy relationship between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by [...]

International MandA Joint Ventures and Beyond Questions on the Text Sample Agreements and Forms Real-World Merger and Acquisition Documents Supplementary References International M&A, Joint Ventures, and Beyond provides a graduate- and professional-level course on all aspects and types of international business deals. This accompanying workbook allows you to practice the specialized techniques and strategies associated [...]

Stop Selling Start Partnering The New Thinking About Finding and Keeping Customers “There’s only one Larry Wilson . . . number one when it comes to the art of selling.” —Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California “Stop Selling, Start Partnering will help you take a fresh look [...]

It’s all about minimum input and maximum output. When I was first starting out on the Internet and as a business owner, I would sit in front of my computer for hours hitting the refresh button after every promotion, website tweak, or SEO hack I implemented. One day it finally hit me. I was spending [...]

How To Be A Joint Venture Matchmaker

by Christian January 29, 2009

joint venture marketing A good joint venture marketing partnership creates a type of synergy that benefits both parties in greater ways than going solo. One could say that the sum of a JV is greater than the individual parts. How is this so? Using the right marketing techniques together in a combined effort just makes [...]

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