joint venture marketing
joint venture marketing
If you are looking for a way to increase the exposure of your business, consider joint venture marketing. By teaming up with another company seeking out a similar market base, you can maximize your talents and resources to get the biggest bang for your advertising dollar. We’ll give you five ways to use joint ventures to double your exposure and explode your profit base.
Shared Customer List
When you partner up for a joint venture, the customer list of your partner can become your list as well. When you double up on your customer lists for the purpose of email blitzes and other types of online advertising, you immediately attract twice the customers you would have with a single list.
In addition, the new customers you are contacting already have a positive relationship with your new JV partner, so they’ll be more likely to take notice of what you are selling as well.
Joint Venture Giveaways
When you sign on for giveaways, you get your business name out to thousands of potential customers that may not have heard about your company before.
There are many good options for JV giveaways that allow you to simply sign up and wait for the contacts to come in. Use discretion when choosing one of these online giveaways to ensure the one you choose will reach a targeted market and offer you the best type of exposure for your efforts and expense.
One of the most basic types of joint venture marketing is simply to share your links on your partner’s website. By adding an advertisement and link to this key location, you maximize your exposure to a target market similar to your own. Your partner gets to introduce a new type of product to his current customer base, which could help keep their interest in his company as well.
This type of link sharing costs nothing and can reap a good return on both sides of the coin.
Article publishing offers a number of benefits, including establishing yourself as an expert in your industry while maximizing your exposure to a target market online. There are plenty of online publications that you can write for. Or you and your JV partner can even start your own blog to attract a select group of readers. Educating customers about your products and services is an excellent way to drive them to your website when they are in a purchasing mood.
Building credibility with an online market base isn’t easy, but endorsements from your JV partner can make the process much more efficient. The idea is to get your partner to endorse your business to potential clients that already buy from them. Since they have established a trusting relationship with that company, they’ll be much more willing to establish one with you.
Maximizing exposure is one of the greatest benefits joint ventures can offer. With these tips, you can use your joint venture marketing to your fullest benefit to build a hearty customer base and a healthy bottom line.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.