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Beginning a Joint Venture with Limited Capital

August 10, 2010 by Christian · View Comments 

A business needs exposure to grow, particularly if it is a small business just starting out in the industry. However, these small companies also tend to have limited advertising budgets, making it challenging to get their names out to the general public. Many business owners have turned to joint ventures to stretch their advertising dollars, but you may be unsure of how this approach can help, given your tight budget and recent foray into the field. We have tips to help you begin a successful joint venture, no matter how limiting your current financial situation might be.

Building a Business Brand

The first step in a successful marketing campaign is to build a familiar business branding that customers can easily identify. Joint ventures make this process much simpler by allowing newer businesses to piggyback on the names and reputations of more established companies. If customers are loyal to one brand, they will be more likely to purchase a brand associated with the original business.

You don’t need much initial capital to partner with bigger businesses; simply research the needs of the business you are interested in and find out what your company could bring to the table to make the joint venture partnership complete.

Pooling Resources

The best feature of online marketing is that it doesn’t cost a small fortune to use many of the effective tools at your disposable. The cost of Internet marketing can also be cut exponentially by pooling resources with other companies involved in your joint venture.

While one partner can effectively split the cost of marketing with your business, those with truly limited advertising dollars can sign on with more than one JV partner to reduce marketing costs even further. This approach offers the biggest bang for your advertising dollar by granting you maximum exposure to potential customers with little up-front costs involved.

Finding Cheap Tools

Online marketing offers a virtual plethora of advertising options, which range in cost from very pricey consultants to free tools you can easily learn to use on your own. Social marketing outlets like Facebook and LinkedIn are excellent options for expanding your company exposure with little or no cost to your business. Creating a blog also doesn’t cost much money, but can be a good way to establish yourself as an expert in your industry and market your company to potential customers.

You might also find that your JV partners have experience with particular advertising tools and are prepared to share their knowledge with you, especially if you can return the favor with expertise of your own in a different area.

Joint ventures are an effective marketing method, whether you have a little or a lot of capital to bring to the table. Research potential partners before you approach them to find out how your knowledge or resources could complement their own business offerings. Learn to use online marketing tools cheaply and effectively to enhance your public exposure. With a few handpicked JV partners at your side, your online marketing efforts are sure to bring a good value for your initial advertising investment.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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Your happiness through reduction

March 3, 2010 by Christian · View Comments 

This post may piss you off and it’s not really about creating joint ventures, but something I had to share with you. It’s that important. This information will indirectly lead to reducing what’s not working in your life while simultaneously bringing you closer to your major objectives both in your personal life and your business life.

It’s not something that I usually write about but it’s something that I feel you can benefit from while you’re building your business as well as something to think about in your daily life to bring you closer to a state of happiness.

If you consistently ask yourself, “why am I working on this project?” or “do I really have to sacrifice my time, beliefs and my sanity just to get by in life?” or “there must be more to life then this” then it’s highly probable that you’re spending your time working on the wrong projects with the wrong people so you can just get by with paying your bills. But in essence, are you really living, or are you just existing?

I hope I’ve got your attention because I think you’ll appreciate what I’m about to share with you. I’m currently reading, The Art of Being Minimalistic by Everett Bogue. This is a profound, eye-opening, short book by a young author with a powerful message.

Bogue’s book is about decluttering your life. It’s about getting rid of material objects that are holding you prisoner, spending more time on your passions and creating the life that allows you to work on meaningful projects. All this without being tied down by societal pressure to inventory materialistic possessions that are only holding you down.

You may be asking yourself how does this pertain to building my business or doing joint venture brokering deals, or even starting my very first business. That’s an excellent question! By approaching life with a minimalistic intention, this allows you more time, money and freedom of mind to focus on what really excites you. Being excited about something or someone gives us inertia. It helps us get to the next step to the next task and propels us to take action in the direction of where our minds are telling us to go, yet we abandon the concept because we’re too busy living, feeling guilty, and focused on what we think we should be doing and not listening to our inner voices. Ironically, these inner voices that are talking to us are exactly what we should be listening to.

Imagine on working on projects that you truly feel you can contribute to, make a difference in other people’s lives, or leave a legacy behind for your family and people dear to your life. This isn’t a fictional example or somebody taking this claim of living life like a hippie or a gypsy. This is the story of one man’s journey as he quit his job, moved to a new state (with only $3000 to his name), regained clarity, peace of mind and direction once he decided to live a minimalistic life.

In business, and in life we tend to complicate matters. We tend to make things much more complicated than they really are, spend too much time on the wrong projects and work with the wrong people. I have to admit, I too have wasted years complicating my own life and I’m still in the process of streamlining and reducing projects, roadblocks, and distractions in my life that are not leading me towards my primary objectives.

This is one of the primary reasons that I decided to be a joint venture broker. It’s a very simplified lifestyle where I can work in almost any industry, in a recession or a thriving economy in any location with only my computer and a cell phone. Through reduction, I only work on the projects that excite me and work with people who are positive, ethical and pleasurable to work with.

So if you find yourself struggling, asking yourself, “why am I doing this?” or just spinning your wheels and wasting time yet never really feeling fulfilled, I recommend Everett’s book as part of your process of reducing time and money wasting projects, tasks and activities that you’re working on today but you just don’t feel right about. It’s a quick read, only 67 pages yet I’m certain that after you read it you’ll approach your next decision with a newfound clarity, vision and agenda.

I hope you enjoy the book and find relevant meaning that can guide, assist and help you lead a happier fulfilling life not only for yourself but for the people in your life who are dear to you.

If you’re interested, you can get a copy of Everett’s book by clicking on this link.

===> The Art Of Being Minimalist

Sincerely,

Christian

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8 Ways To Use Promotional Products Online

November 25, 2009 by article_marketer · View Comments 

Reward Your Best Affiliates Take it into consideration to thank your top affiliates by providing them a promotional product. This shows them that you really appreciate and be grateful for the fact that they promote your products. You can assign gifts to your affiliate partners when they reach a certain purpose,or you can give gifts to youor top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.

Thank Your Loyal Customers Just like thanking your top affiliates, you should also consider thanking loyal customers( houston custom shirts ). You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! Promotional items will make your clients known that the relationship you share with them is fairly significant to you. Create a competitive advantage due to increased competition is tougher than ever, online competition.

To indicate that you are different from your competitors ,you can make use of promotional items as the way. Instead of appearing as “just another company”, you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition. Promote a New Product If you are launching a new product, you can capture your audience attention and publicize it by using promotional items.

At the very least, you should send a promotional item to your top customers( houston custom shirts ) when a new product comes out. You might also want to consider sending items to your top affiliates too if you have a new product they can promote for you. My goal is to get you to think of new ways to use promotional products. I wish you will executive some of the opinions I have laid out here and try to find out some different ways to use them as well. If you can use them properly ,these little decorates can help you go ahead of your competitors! Real-time Entertainment Advertising and Communication Tool REACT provides you the amazing opportunity to take advantage of the millions of dollars in technological expertise that supports the online skill games offered to your customers.

The competitive environment of the games of skill and ability to capture really make money, players and their return, day after day. Each visit to the custom-branded Game Console puts your marketing messages in front of your customers repetitively and continuously – at no additional cost! Operation of the front of the traditional advertising media, REACT current season includes new messages as often as you want to show to offer – all performed with no additional commission. Unheard of in the advertising/marketing realm before!

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How To Make Money From Your Passions

June 6, 2009 by Christian · View Comments 

To make money online many people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful, you don’t just jump right in unprepared.

The same applies to the Internet marketing industry even though there are unsavory people out there who’d have you believe it’s a “Walk in the Park” and requires no more than the belief that you can just do it.

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And I’ll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, “what comes first the chicken or the egg”? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion – I have no clue and I don’t think many of us do either.

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But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you’ve researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I’m concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I’m not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join – but sidestep Passion and you reduce your chances for success dramatically.

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It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won’t attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won’t stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don’t find it move on,
You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I’ll start that business – does not sound like a decision based on anything near Passion. And remember when you hear that an Internet “guru” does that, don’t be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it’s your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing but if you don’t first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.

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Are you spending the right amount of time on the wrong projects in your business

January 30, 2009 by Christian · View Comments 

It’s all about minimum input and maximum output.

When I was first starting out on the Internet and as a business owner, I would sit in front of my computer for hours hitting the refresh button after every promotion, website tweak, or SEO hack I implemented. One day it finally hit me. I was spending so much time on activities that only garnished me a small output that I realized my efforts were taking me a long time. Hours and hours, and sometimes days, yet the output that I got from these activities were minimal at best.

I want you to try this exercise.  Take out a piece of paper and draw two lines on that paper dividing one page into three columns. On the left side put the title on the top of the page and call it  “input”.  In the middle column, on the top of the page, label that “category”. On the right side, on the top of the page, put the heading of “output”. Now, on the right side, start listing some of your activities that you do on a daily basis to build your business.  Use this as a brainstorming session. Just write down whatever you do starting tomorrow morning when you get in the office or when you start working from home. You could break your tasks up into a number of categories such as strategy, tactical, operational. For the sake of argument and keeping this article concise and to the point, we’ll label each one of your tasks on the left side with the three categories that we just described. So, for example, if you put down in the left column “modify my meta tags on my blog”, give this a category of tactical in the middle column. If you put down “split test my landing page offer”, this would fall under the category of strategy.  If another one of your tasks is “prepare media Kit”, this would fall under an operational task. Then on the right column, write down what you got out of doing this task. Was it motivational, a desired result, a sale or maybe that activity resulting in no output at all. Whatever it was, just write it down.

By the end of the day, you should have at least 5-10 tasks that you believe are related to building your business that fall under the strategy, tactical, or operational category.

After you do this for just one day from the time you start work until you finish your work, you’re going to be very surprised at the number of activities that you spend time on that do not yield you a high output.

Usually these are tasks that fall under the tactical and operational category. These are certainly important tasks and need to get done, but more than likely, they are not contributing to increasing your profits, or meeting your income goals.

The point of this exercise is to make you aware of what activity you are spending your time on. This will allow you to determine if your current input (your activity) is equating to a high output (your results). I’m not saying do not do these tasks, since they are clearly important to you and your business. What I am saying is to be aware of the time that you’re spending on tasks that should be delegated to a coworker, employee, or virtual assistant so your time can be freed up to work on the strategies that will produce the most tangible outcome in the shortest amount of time.

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