successful joint venture
Joint venturing is a powerful tool to increase your profit, visibility and market share. Joint ventures leverage the time and resources of the parties involved, and when done properly, should also bring increased value to the customer base of each business entity involved.
Successful Joint Ventures have several things in common
First, a successful joint venture will have an in depth understanding of the target market it is intended to reach. This is important because a joint venture utilizes the existing relationships the other company has formed with its customers. If their customers are not your target market, and vice versa, there’s no sense in forming a strategic alliance because the customers won’t see any value. On the other hand, if you’re both reaching the same market with different products or services, you can create an instant revenue stream, especially if the customer views the product or service you introduce them to via your joint venture partner as something that is an excellent value to them. Remember, value to a customer in your target market doesn’t always mean money or savings. Sometimes value is found in helpful information, time-savings, and value-added services that will enhance their lives.
Joint ventures that instantly provide you with enhanced credibility are worth their weight in gold. Make sure the company you choose to partner with is one with a sterling reputation with its clients. You can instantly increase your opt-in list when a company with a good reputation recommends your products or service to their people. People love having the legwork done for them ahead of time and are more likely to use a company that is recommended to them by someone they know and trust. When you’re working in a joint venture, be sure you guard the reputation of the company who is recommending you by taking the need to service their customers seriously. They’ve put their reputation on the line for you, and you for them. Make sure you both understand that the customers you’re sharing are a valuable asset for both companies and treat them accordingly.
Another feature of a successful joint venture is the new product or service offerings you can provide to your customer base. This feature works well because you can offer new products or services to your customers they may otherwise not have received with little or no investment of time and money on your part. When a customer feels you’ve taken additional time to find or pass along quality products or services to them, they will begin to develop a sense of loyalty to your company. Building loyalty in your customers is a key to business success. Keep the customers you have happy, so that you can continue to expand your network via their recommendations. Just be careful that the products or services you are offering via your joint venture agreement are quality products. You don’t want your customers to get the feeling that you’re trying to make a fast buck. Nothing will give them that feeling faster than shoddy performance from your joint venture partner.
Creating a successful joint venture is worth your time and energy. Do your research, understand your target market, and go out and service them!