How to Write Powerful Articles for Your Joint Venture Marketing Campaign

joint venture marketing

JV partnerships can be very effective in driving more traffic to your website. One method used in these campaigns is to write articles that contain back links, which encourage readers to head over to your website to find out what you offer.

Writing articles can be very intimidating, particularly if high school English was never your favorite subject. Thankfully, we have tips to help you write powerful Internet content that will benefit both you and your joint venture affiliates across the board.

Inform Your Readers

Begin by choosing topics that you are knowledgeable about, and write as though you are an expert in the field. When you cite specific statistics or other facts, include the source of your information. Don’t make your articles sound like advertisements; instead, write with the intention of informing your readers so they can make an educated decision about the next step.


Most Internet articles are written in a conversational style that readers find easy to follow. A “friendly” writing style also helps you develop a relationship with your readers to encourage them to build trust and confidence in your business. While you want to provide pertinent, factual content, you can do so in a way that helps potential customers feel as though they are getting to know you a bit in the process.

Keep it Short

Readers on the Internet have a brief attention span and may not read at a particularly high level, so keep sentences short and sweet. Avoid large words as much as possible; instead, choose short, descriptive words that paint a picture for your readers. By the same token, short paragraphs look more enticing on a computer screen and are more likely to encourage readers to tackle your content.

Punch it Up

When you add subtitles and bullet points to your articles, the content looks more inviting and less intimidating. Readers see they get important information in a flash, and they are more likely to stop and read what you have to say. Subtitles also help you organize your articles into information broken down into subcategories that are easier to follow.

Check Your Work

Few will read through an entire article that is littered with spelling and grammatical errors. Proofread all your articles before posting them on the Internet, and use Spell Check religiously before submitting content of any kind. If you are not confident of your editing skills, hire a professional for this purpose to ensure your content shines.

Watch for Copycats

There are programs that check your content to ensure it is unique to other articles currently online. If you don’t want to invest in such a tool, a professional writing service will usually also guarantee that the content they produce is original.  In some cases, the money you spend on a professional service is worthwhile if your rankings increase because of the quality of your content.

Writing powerful articles can be intimidating, but there are tips and tools to make the process much easier. By providing high quality content on the Internet, both you and your JV partners can enjoy additional clicks on your websites and grow your customer base overall.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free joint venture marketing Wealth Report.

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