joint venture marketing
The ultimate goal of a successful JV partnership is more customers. However, many business owners get so caught up in the process of landing good joint venture prospects and establishing partnerships that they tend to forget that ultimate prize.
To ensure your JV partnerships are as profitable as possible, it helps to look at them from the customer’s point of view. Here are four features of your JV partnership that your customers will be looking for.
Customers Want to Feel Important
Customers like to feel like they are important to your company. This can be achieved through a JV partnership, particularly when you choose to work with other businesses that put customers first as well. When a customer is treated well at one company, he will be more likely to visit other businesses the original company recommends. When you follow up with your own top quality service, your customer feels that he has joined an elite group where his opinion matters and his needs will be met.
Customers Want Your Expertise
Customers also want to know that you are knowledgeable about the product or service you are selling. They want the confidence in knowing you will answer their questions accurately and objectively to guide them in their shopping process. When you align yourself with another expert in your industry, you are seen as more knowledgeable yourself. Choose JV partners that are well versed in the goods they sell to build confidence with your own customer base.
Customers Want Convenience
Customers primarily shop with businesses that make the process as easy and quick as possible. To ensure you exude that convenience through your JV partnership, use clear text in your advertisements and create links between your business websites that are easy to navigate. When customers arrive at your website, it should be easy for them to find what they are looking for, with a quick, user-friendly shopping cart that makes checkout a breeze. Before approaching JV prospects, check their websites for easy navigation as well to ensure they are providing the same convenience you strive for with your customers.
Customers Want a Deal
Contrary to what many might think, customers aren’t always looking for the cheapest product possible. Most will gladly sacrifice bargain-basement prices for high-quality goods and customer service. However, the majority of clientele will be more likely to buy from you for the first time if you make the initial purchase a little less costly. Advertising special offers or providing coupons through your JV partner can help boost initial sales to build a bigger customer base. Back up your low prices with top-notch service and a good product so your customers feel they get the most value when they shop with you.
Understanding customers is an important step in building a successful JV marketing campaign. Choose companies that share your customer service philosophies and be prepared to make the most of your customer’s experience when he reaches your website. These simple tips will go a long way toward JV marketing efforts that are effective and profitable.
christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.
To discover more joint venture marketing Strategies join his free joint venture marketing Wealth Report.