Use Business Psychology to Help Your JV Succeed

joint venture marketing

Business psychology is one of the fastest-growing and exciting areas of business application. Major colleges and universities are creating undergraduate and graduate programs that deal specifically with business psychology. Business leaders in larger corporations are finding that business psychology helps their organizations perform more efficiently and run at optimum levels.

Business psychology can be a vital factor to the success of your joint venture since psychology plays a part in every person-to-person transaction you perform. Here are some of the important ways your JV can grow and succeed when you implement positive business psychology:

Relationship Building

Starting with your own JV partner, you must form, build, and maintain business relationships. Your relationship with your JV partner needs to be cooperative, progressive, and encourage creativity. You’re a team, and teamwork is the ability to work together toward a common goal.

  • Interpersonal skills – How do you communicate with people? Does your approach make others feel welcome and receptive, or chastised and put down? Interpersonal communication is a skill and sometimes needs to be learned, honed, and practiced. Learn to be able to communicate effectively with business partners, customers, and employees.
  • Build lasting relationships – Using your interpersonal skills along with your personality, you must build relationships in order for your JV to succeed. Talk to others. Make friends and acquaintances. Network. Even shy and introverted individuals can learn to use their strengths to build relationships that help their respective businesses succeed and be a pleasure to with whom to work.
  • Teamwork – Are you a team player? Or do you play by your own rules? If you want to build your JV business relationships, be prepared to leave your ego behind and contribute to the greater good of the team. It is important for every member of a team to contribute. And even if you are the leader, your job is to encourage that contribution from everyone and help them do their best, rather than an autocratic “do it my way” approach.


Whatever your JV business, networking will help you and your JV partner experience growth better than simply hanging out the proverbial shingle and advertising. People carry news to other people more effectively than any other method. Be sure you use positive business psychology and your relationship building techniques to help promote your JV through networking with other business owners, customers, and anyone who can potentially put in a good word about your business.

Professional Development

What about your own professional development? Take classes in business psychology, interpersonal skills, or even classes that can help you work through shyness. Many community colleges offer such classes usually at cheap tuition. Other for-profit companies offer professional development for reasonable prices. Take the time to develop your business psychological skills with your own personal development training program.

Business psychology, whether you recognize it or not, is employed continually around any business. Don’t let it work against you. Develop your business psychology skills so your JV can grow and prosper.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more joint venture marketing Strategies join his free joint venture marketing Wealth Report.

joint venture marketing

One Reply to “Use Business Psychology to Help Your JV Succeed”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.